When you honor the humanity of the people you’re talking to and the people you’re talking about, you can tell a more authentic story. Continue reading The Evolution of Nonprofit Storytelling: Why Words Matter
Recently, nonprofits have shifted from being less org-centric and more donor-centric. In these stories, organizations are fueled by heroic donors who serve other people. This engages the donor more, meeting them where they are and celebrating their generosity. But, let’s be mindful of over-correction. Continue reading The Evolution of Nonprofit Storytelling: Who’s the Hero?
Stories are how we share our culture, pass down our traditions and influence others. We are literally hardwired for storytelling. Perfect for fundraising, right? But if the formula is so simple—character + conflict + resourcefulness = resolution—then why don’t more stories resonate? Here are five mistakes that might be in the way. Continue reading 5 Storytelling Mistakes (And How to Avoid Them)
Stories invite people to listen. Better yet, impact stories invite people to feel. Here are four ways to start building your nonprofit’s impact story reserve. Continue reading Effective Storytelling: 4 Ways to Get an Impact Story
With every marketing piece that we encounter—an email on our phone, an envelope in our mailbox, a post on our Facebook wall—we ask, Is this worth my time? The fact that you’re reading these words implies that you likely did all the following: Opened an email or stumbled upon a social media post from TheContinue reading How to Make Them Care: Inspire Donors Through Storytelling
Storytelling is a powerful tool. In his 2022 series, “The Storytelling Fundraiser”, Dr. Russell James tells us that, “compelling fundraising story does something special. It leads to giving.” Here’s the one word you need to make your stories compelling. Continue reading This One Word Describes the Best Fundraising Stories
We’re halfway through 2022, marking a nice time to revisit our annual fundraising predictions. We noted five key marketing trends to watch this year. So, how are we doing? Continue reading REWIND The 5 Fundraising Trends We Predicted for 2022: Where Do We Stand
HubSpot reports that 67% of Boomers watch YouTube and 44% of Boomers visit YouTube daily. Here’s how to connect with a key audience where they are. Continue reading Baby Boomers Love Video (Psst: So You Should, Too)
If you have a board that looks bored when planned giving comes up, a few reality checks may be in order. Continue reading 5 Reality Checks: Is Your Board On Board with Planned Giving?
Here are five marketing trends we predict for 2022. Continue reading The Future of Fundraising: 5 Marketing Trends for the New Year
Social proof has become the currency of marketing and it plays a powerful role in fundraising, too. Here’s how to use social proof in your next appeal. Continue reading Social Proof: Why We Look to Others to Tell Us How to Behave
The most successful planned giving fundraisers consistently rely on these six tools. Do you have them all? Continue reading Better Donor Conversations: Do You Have These Skills in Your Toolbox?
More than ever, users want to see the raw and real you (#nofilter). In need of some inspiration? We’ve got you covered. Steal these 7 social post ideas that come straight from the heart. Continue reading 7 Social Post Ideas for Nonprofits That Come Straight From the Heart
Internet services experienced a surge in usage from 40% to 100% compared to pre-lockdown levels. Use these tips to create emails that drive readers to your intended destinations or actions. Continue reading How to Create Emails That Drive Action + Tips From an Email Expert
In a study of organizational behavior and decision-making, the researchers found a correlation between tangible information and generosity. When the charitable appeal was specific (your gift will provide one family with dinner for a week) versus general (your gift will feed hungry families), donations increased two-fold. How could this work for your nonprofit? Check out some examples of narrowing your storytelling scope. Continue reading Get Specific to Get Results: Details Are Important to Your Donors