FREE! CARES Act Video Tutorial for Your Donors

The Coronavirus Aid, Relief, and Economic Security (CARES) Act shifted the way donors can support charities in 2020. The changes are unprecedented…and so is the confusion around it. Here’s a new way to explain the law: This free video, featuring attorney Lynn Gaumer, who has covered the charitable sector for 25+ years, is yours to use across your web and digital platforms.Continue reading FREE! CARES Act Video Tutorial for Your Donors

Giving USA 2020: Inside the Numbers and a Look Ahead

Giving USA released its 2020 annual report last week, but it just felt, well, different. Perhaps you may even feel that it is irrelevant. So much has changed in the first six months of 2020. Let’s take a brief look into the numbers and, more importantly, let’s look ahead to see how Americans are responding and giving this year. Continue reading Giving USA 2020: Inside the Numbers and a Look Ahead

3 Critical Factors Impacting Donor Mindset Today

The only constant is change. -Heraclitus I think we can all agree that this sentiment has never rung more true than it does today. Whether it’s change we plan for or change we don’t plan for, change is the only constant. The COVID-19 pandemic, corresponding economic impact and the sweeping national reflection on racial inequality haveContinue reading 3 Critical Factors Impacting Donor Mindset Today

[FREE DOWNLOAD] Two-Life CGA Suggested Maximum Rate Schedules Are Here

The American Council on Gift Annuities rates committee has revealed a new schedule of suggested maximum two-life charitable gift annuity (CGA) rates for gifts established on or after July 1, 2020. The new two-life rates are 0.3% to 0.5% lower than the current rates. Download our sample donor letter to reach out to those who may be interested in making a gift before July 1 to take advantage of the current rates. Continue reading [FREE DOWNLOAD] Two-Life CGA Suggested Maximum Rate Schedules Are Here

5 Storytelling Mistakes (And How to Avoid Them)

Stories are how we share our culture, pass down our traditions and influence others. We are literally hardwired for storytelling. Perfect for fundraising, right? But if the formula is so simple—character + conflict + resourcefulness = resolution—then why don’t more stories resonate? Here are five mistakes that might be in the way. Continue reading 5 Storytelling Mistakes (And How to Avoid Them)

Breaking News: ACGA Releases New Suggested Maximum Single-Life Rate Schedules [FREE DOWNLOAD]

The American Council on Gift Annuities rates committee has revealed a new schedule of suggested maximum single-life charitable gift annuity (CGA) rates for gifts established on or after July 1, 2020. Check out our chart of the new rates and download our sample donor letter to reach out to those who may be interested in making a gift before July 1 to take advantage of the current rates. Continue reading Breaking News: ACGA Releases New Suggested Maximum Single-Life Rate Schedules [FREE DOWNLOAD]

Stelter Planned Giving Pulse Survey #2: 3 Uplifting Discoveries That Made Us Smile

Since March, The Stelter Company has been polling nonprofits across the country that have established planned giving programs to learn how the pandemic is affecting their efforts. Last week, we released our Planned Giving Pulse Survey #2, which captures the latest impact on nonprofit marketing programs, job stability and planned giving budgets nationwide. The results are both inspiring and sobering. Continue reading Stelter Planned Giving Pulse Survey #2: 3 Uplifting Discoveries That Made Us Smile

[FREE DOWNLOAD] How to Let Your Donors Know About the New Charitable Gift Annuity Rates

Stelter’s Senior Gift Planning Consultant, Lynn Gaumer, J.D., is back to share an update on the new schedule of CGA rates. We recommend you reach out now to your donors who may be interested in making a gift before July 1 to take advantage of the current rates. To assist you with this, we are providing a letter that you can customize and use for your donor communications. Continue reading [FREE DOWNLOAD] How to Let Your Donors Know About the New Charitable Gift Annuity Rates

CGA Program Best Practices You Need to Know: A Review of the ACGA/CGP CGA Survey

A new survey shares best practices that all charities can follow for charitable gift annuity programs. This survey—the first of its kind—was conducted jointly by the American Council on Gift Annuities (ACGA) and the National Association of Charitable Gift Planners (CGP). Here to breakdown three main takeaways from the survey is Lynn Gaumer, J.D., Stelter’s Sr. Gift Planning Consultant. Continue reading CGA Program Best Practices You Need to Know: A Review of the ACGA/CGP CGA Survey

Key Takeaways From the First-Ever Virtual ACGA Conference

Last week, many fundraisers from across the country gathered in the comfort of their own homes and logged in to the first virtual ACGA Conference. The COVID-19 pandemic was top of mind and a common thread in many presentations. Speakers looked to past pandemics and economic downturns for guidance on what charitable giving will look like this year, addressed current concerns and looked to the future. Here are a few key takeaways from Stelter’s Executive Vice President Jeremy Stelter and Senior Gift Planning Consultant Lynn Gaumer, J.D. Continue reading Key Takeaways From the First-Ever Virtual ACGA Conference

3 Must-Haves for Stewarding Donors Successfully

Our partnership with nearly 1,500 nonprofits involves helping them educate donors about planned giving and offering donors the opportunity to act on making a planned gift easily. And while it is extremely important to stay top-of-mind with your donors during this time, we know that in the current environment this messaging needs to change. You must pivot to a message of stewardship. Reviewing stewardship campaigns Stelter has produced for our clients over the past year, there are three things in common that helped lead to their success. Continue reading 3 Must-Haves for Stewarding Donors Successfully

3 Tips on How to Engage Donors When Face-to-Face Isn’t Possible

Face-to-face donor meetings are on an indefinite hold—which means major and planned gift officers across the country are finding themselves grounded from the thing they love to do most. So where do you go from here, to continue to engage your portfolio, extend your donor discovery or even identify new individuals for cultivation? Continue reading 3 Tips on How to Engage Donors When Face-to-Face Isn’t Possible

Tips on Isolation From Someone Who Couldn’t Go Outside

When you were younger, did you ever dream of becoming an astronaut? Perhaps you wanted to boldly go where no person had gone before, which makes sense as you eventually landed on fundraising. But did you ever give any thought to the fact that astronauts spend extraordinary amounts of time inside? A situation many of us are finding ourselves in right now. Here are my three key takeaways from an astronaut and isolation expert:Continue reading Tips on Isolation From Someone Who Couldn’t Go Outside

3 Themes From the First-Ever AFP ICON VIRTUAL Conference

With our world upside down and events all around us being canceled, new opportunities to share and connect are emerging.  Earlier this week, nearly 1,000 fundraisers gathered around their own respective viewing devices for the first-ever AFP ICON VIRTUAL Conference—including Danny Herzberg, Stelter Regional Account Representative. I sat down with Danny to hear his biggest takeaways from the conference. Continue reading 3 Themes From the First-Ever AFP ICON VIRTUAL Conference

[FREE DOWNLOAD] Let Your Donors Know About the New Tax Incentives

The president has signed into law the Coronavirus Aid, Relief, and Economic Security (CARES) Act. This is designed to help taxpayers, businesses and nonprofits facing economic hardship in the wake of the coronavirus pandemic and economic downturn. Here are several key provisions of the CARES Act that relate to the nonprofit sector: Continue reading [FREE DOWNLOAD] Let Your Donors Know About the New Tax Incentives

[FREE WHITE PAPER] Women & Giving: A Marketing Roadmap

The Stelter Company’s most recent research, Women & Giving: A Marketing Roadmap, showcases the differences that surface between men and women—differences related to giving, finances and self-image. I’m here today to share some findings that can help your nonprofit’s planned giving marketing program. Continue reading [FREE WHITE PAPER] Women & Giving: A Marketing Roadmap

[FREE DOWNLOAD] How to Let Your Donors Know About the New Charitable Gift Annuity Rates

The American Council on Gift Annuities recently revealed a new schedule of suggested maximum gift annuity rates for gifts established on or after Jan. 1, 2020. Score your free donor letter and customize it for your nonprofit’s CGA communications. Continue reading [FREE DOWNLOAD] How to Let Your Donors Know About the New Charitable Gift Annuity Rates

Read These: The Best Quotes to Prepare You for International Day of Charity

September 5 is International Day of Charity, designated by the United Nations General Assembly as a day to shine a light on charity-related activities worldwide. On this day, individuals, nonprofits and volunteer organizations raise awareness, organize special events and build support for charitable works. Continue reading Read These: The Best Quotes to Prepare You for International Day of Charity

What You Need To Know Now to Promote, Receive and Acknowledge a DAF Gift

Today we welcome back a special guest on the blog: Stelter Senior Technical Consultant, Lynn Gaumer, J.D. Lynn returns to share her insights on promoting, receiving and acknowledging donor advised fund gifts. Donor advised funds date back to the Great Depression, yet they were not actively promoted until the early 1990s when Fidelity established FidelityContinue reading What You Need To Know Now to Promote, Receive and Acknowledge a DAF Gift

How to Cultivate Donor Loyalty: 5 Marketing Tips

A friend of mine, a retired hospice-facility fundraiser, recently made a sizable gift to a local women’s shelter. But she never received an acknowledgment or thank you. She was even told, “No thanks, we’ve got it covered,” when she volunteered to write their thank you notes. Needless to say, she’s hesitant to go any furtherContinue reading How to Cultivate Donor Loyalty: 5 Marketing Tips

What Kind of Donor Journey Are You Delivering?

Earlier this year, I shared the primary three stages of the donor journey. Today, I’m back with the final two stages. As you may recall, the donor’s journey starts off similarly to the buyer’s journey—but  can conclude with two additional destinations: donation and believer. Your nonprofit’s ultimate goal is to help your donors reach theContinue reading What Kind of Donor Journey Are You Delivering?

The 5 Questions You MUST Answer in Your Copy

In her continuing series, we welcome special guest, Stelter Editorial Director, Katie Parker. Marketing is piquing interest, evoking emotion, triggering response. It’s about making something that you do relevant to them (better yet, it’s listening to their needs and answering them with your product). At the core of marketing your service is compelling copy. Here areContinue reading The 5 Questions You MUST Answer in Your Copy

[FREE DOWNLOAD] Don’t Leave Your Planned Giving Program to Luck

Today we welcome back a special guest on the blog: Stelter Senior Technical Consultant, Lynn Gaumer, J.D. Lynn returns to share her insights on the importance of having a plan for your planned giving marketing program—and not just leaving it to luck. “It’s not a sprint, it’s a marathon.” It’s a common phrase used dailyContinue reading [FREE DOWNLOAD] Don’t Leave Your Planned Giving Program to Luck

Avoid These! 10 Mistakes in Calls to Action

In her continuing series, we welcome special guest, Stelter Editorial Director, Katie Parker. The classic call to action is “Buy Now!”. This slick phrase hits all the high notes: It’s urgent, clear, actionable and succinct. Every day your donors are bombarded by interruptive marketing and plenty of attempts to call their attention to a brand’s desiredContinue reading Avoid These! 10 Mistakes in Calls to Action

How to Meet Your Donors & Prospects Where They Are

We all have a tendency to gravitate toward the latest shiny new thing. Today’s technologies ring a shiny bell? While it’s true that technology has enabled us to target communications with donors and prospects in ways we never thought possible, even a few short years ago, they can overwhelm. Then we throw out the shinyContinue reading How to Meet Your Donors & Prospects Where They Are

Top 3 Webinars of 2018

We are back. After a long holiday weekend, recharging with family and friends, I hope you are feeling ready to take on 2019.

Now, I could talk about how yet another year has come and gone all too quickly. I could talk about how much we’ve learned and how our industry has changed over the course of 2018, which is all important. But today, I’d rather show you […] Continue reading Top 3 Webinars of 2018

How to Save Your Nonprofit Money with Plannual Giving

Last Friday was Black Friday, perhaps you’re familiar with it. It’s a day dedicated to saving money. (As a nonprofit officer you’ve probably made an art of this.) While I stayed out of the stores, it did get me thinking. What are some more ways nonprofits can save? Like where I’m headed? I thought youContinue reading How to Save Your Nonprofit Money with Plannual Giving

[Infographic] The Path to a Great Story

In her continuing series, we welcome special guest, Stelter Editorial Director, Katie Parker. Impact stories, donor stories—the fundraising industry offers many compelling storytelling opportunities. However, a poor story can cloud your message and take up real estate that could have been leveraged to drive results. The best stories have three qualities: They communicate, they resonate and,Continue reading [Infographic] The Path to a Great Story

Maximize Your Facebook Reach

5 Tips to Maximize Your Facebook Reach

No doubt, Facebook has the eyes and ears of the people you want—and need—to succeed. Count your donors, fans and clients among the roughly 1.4 billion daily active Facebook users around the globe. But with Facebook’s ever-changing algorithms and recent Cambridge Analytica controversy, where does that leave nonprofits? How can you capitalize on this massiveContinue reading 5 Tips to Maximize Your Facebook Reach

[Infographic] Generational Giving: Do They Differ?

Today we welcome a special guest to the blog: our own Creative Director, Zach Christensen. Zach inspires and provides vision to Stelter’s creative services team, which serves more than 1,500 organizations nationally. He draws on more than 15 years of experience in marketing and design to produce work for Stelter’s most strategic nonprofit brands. InContinue reading [Infographic] Generational Giving: Do They Differ?

The Great Integration: Marketing Communications

What is true integrated marketing communications anyway? We are all familiar with the term. For most of us, it means logo consistency and, for larger organizations, centralizing all marketing functions; but this doesn’t even begin to encompass all that is integrated marketing communications. It was a term coined by concept-creator and developer Don Schultz, aContinue reading The Great Integration: Marketing Communications

What Do Companies Want from Their Corporate Partnerships?

A great corporate partnership can move mountains—or in the case of Lady Liberty, restore her to her great standing. American Express was among the first companies to partner with a nonprofit in the 1980s, in this case, with a group raising funds to restore the Statue of Liberty. Groundbreaking and rewarding for all sides, theContinue reading What Do Companies Want from Their Corporate Partnerships?

How to Write Stronger CTAs: Tips from the Pros

“Get in this house right now.” “Stop that.” “Take that out of your nose.” Chances are, you’ve been hearing calls to action since you could walk, talk and squabble with siblings. Moms and Dads, and the other trusted adults who watched over you, were your first exposure to them. They “persuaded” you to take action,Continue reading How to Write Stronger CTAs: Tips from the Pros

Your Email is a Magazine Cover (& 6 Other Marketing Analogies)

Today we welcome a special guest on the blog: Stelter’s Editorial Director, Katie Parker. Katie worked for major international consumer magazines and websites for 12 years before joining our Stelter team as the head of our content strategy and execution. Let’s talk marketing psychology. It’s more than what is in your materials—it’s why. As youContinue reading Your Email is a Magazine Cover (& 6 Other Marketing Analogies)

4 Tips to Make Your Landing Pages Worth Landing On

This may be the question you’ve always wanted to ask—but were too afraid to ask. Or maybe it’s been lurking in the back of your mind as a something-to-look-into-when-I-have-more-time idea. What is a landing page, anyway? A landing page is a single web page that people “land on” after clicking a hyperlink in a targetedContinue reading 4 Tips to Make Your Landing Pages Worth Landing On

Is Your Website Really Up-to-Date?

Psst! Your website isn’t “done” when it goes live. That’s because your organization is ever-evolving, changing. And your website should reflect that change…a fluid story rather than as a static picture. Your donor’s behavior is also constantly changing. In the age of the “self-directed consumer,” it’s critical to ensure your web presence is intuitive, easy toContinue reading Is Your Website Really Up-to-Date?