Get Specific to Get Results: Details Are Important to Your Donors

In a study of organizational behavior and decision-making, the researchers found a correlation between tangible information and generosity. When the charitable appeal was specific (your gift will provide one family with dinner for a week) versus general (your gift will feed hungry families), donations increased two-fold. How could this work for your nonprofit? Check out some examples of narrowing your storytelling scope. Continue reading Get Specific to Get Results: Details Are Important to Your Donors

How the Los Angeles Jewish Home Doubled Its Planned Giving Growth

In part through the Stelter team’s leadership, the Los Angeles Jewish Home’s program has grown from $2-$3 million annually in mature planned gifts to $5 million today. Forty-plus new members join its legacy society every year to keep the group consistently at about 300 members. “Every year (since Stelter’s come on board), it’s grown,” Aaron says. Find out how we did it. Continue reading How the Los Angeles Jewish Home Doubled Its Planned Giving Growth

5 Gifts That Will Have the Greatest Appeal in 2021 & Why

Wondering where asset-based philanthropy is headed in 2021? We’d all surely love a clear, concrete path. While that probably won’t happen (sorry, everyone), we can look ahead to what types of gifts will be most appealing to donors this year, so we can better prepare our messaging and communicate more effectively. Here they are, the 5 gifts that will have the greatest appeal to donors in 2021 and why. Continue reading 5 Gifts That Will Have the Greatest Appeal in 2021 & Why