[FREE DOWNLOAD] Planned Giving Is a Not a Sprint, It’s a Marathon

Today we welcome back a special guest on the blog: Stelter Senior Technical Consultant, Lynn Gaumer, J.D. Lynn returns to share her insights on the importance of having a plan for your planned giving marketing program. “It’s not a sprint, it’s a marathon.” It’s a common phrase used daily by many people, in all walksContinue reading [FREE DOWNLOAD] Planned Giving Is a Not a Sprint, It’s a Marathon

Avoid These! 10 Mistakes in Calls to Action

In her continuing series, we welcome special guest, Stelter Editorial Director, Katie Parker. The classic call to action is “Buy Now!”. This slick phrase hits all the high notes: It’s urgent, clear, actionable and succinct. Every day your donors are bombarded by interruptive marketing and plenty of attempts to call their attention to a brand’s desiredContinue reading Avoid These! 10 Mistakes in Calls to Action

How to Meet Your Donors & Prospects Where They Are

We all have a tendency to gravitate toward the latest shiny new thing. Today’s technologies ring a shiny bell? While it’s true that technology has enabled us to target communications with donors and prospects in ways we never thought possible, even a few short years ago, they can overwhelm. Then we throw out the shinyContinue reading How to Meet Your Donors & Prospects Where They Are

Top 3 Webinars of 2018

We are back. After a long holiday weekend, recharging with family and friends, I hope you are feeling ready to take on 2019.

Now, I could talk about how yet another year has come and gone all too quickly. I could talk about how much we’ve learned and how our industry has changed over the course of 2018, which is all important. But today, I’d rather show you […] Continue reading Top 3 Webinars of 2018