For years, open rate was the go-to metric for email performance. It was easy to measure, easy to test and it provided a helpful starting point for gauging donor interest. So without it—or rather, with every Apple email looking “opened”—what’s a marketer to do? Continue reading Soooooo, Should I Care About Email Open Rates Anymore?
Here are five marketing trends we predict for 2022. Continue reading The Future of Fundraising: 5 Marketing Trends for the New Year
More than ever, users want to see the raw and real you (#nofilter). In need of some inspiration? We’ve got you covered. Steal these 7 social post ideas that come straight from the heart. Continue reading 7 Social Post Ideas for Nonprofits That Come Straight From the Heart
The state of Iowa just finished 11 days of eating fried food on a stick and I’m celebrating (while walking off the calories) by noting the clever marketing techniques utilized by one of the most resourceful brands around. Continue reading 3 Marketing Lessons I Learned at the Iowa State Fair
Today we welcome a special guest to the blog: our own Creative Director, Zach Christensen. Zach inspires and provides vision to Stelter’s creative services team, which serves more than 1,500 organizations nationally. He draws on more than 15 years of experience in marketing and design to produce work for Stelter’s most strategic nonprofit brands. InContinue reading [Infographic] Generational Giving: Do They Differ?
