Category: Marketing Trends

What is true integrated marketing communications anyway? We are all familiar with the term. For most of us, it means logo consistency and, for larger organizations, centralizing all marketing functions; but this doesn’t even begin to encompass all that is integrated marketing communications. It was a term coined by concept-creator and developer Don Schultz, aContinue reading The Great Integration: Marketing Communications →

A great corporate partnership can move mountains—or in the case of Lady Liberty, restore her to her great standing. American Express was among the first companies to partner with a nonprofit in the 1980s, in this case, with a group raising funds to restore the Statue of Liberty. Groundbreaking and rewarding for all sides, theContinue reading What Do Companies Want from Their Corporate Partnerships? →

As another successful year is coming to an end, we thought it would be the perfect opportunity to reflect on some of the highlights from this past year. As we looked back on 2017, the word ‘growth’ continued to come up time and time again. Growth in the money raised for our nonprofit partners andContinue reading Best of 2017 →

Today we welcome a special guest on the blog: Stelter’s Editorial Director, Katie Parker. Katie worked for major international consumer magazines and websites for 12 years before joining our Stelter team as the head of our content strategy and execution. Let’s talk marketing psychology. It’s more than what is in your materials—it’s why. As youContinue reading Your Email is a Magazine Cover (& 6 Other Marketing Analogies) →

Psst! Your website isn’t “done” when it goes live. That’s because your organization is ever-evolving, changing. And your website should reflect that change…a fluid story rather than as a static picture. Your donor’s behavior is also constantly changing. In the age of the “self-directed consumer,” it’s critical to ensure your web presence is intuitive, easy toContinue reading Is Your Website Really Up-to-Date? →

In the pursuit of my marketing degree at the University of Iowa (many years ago), I had many great professors and classes. However, my favorite class, and the only class I got an A+ in, was Advertising Theory. My professor always preached the need to reach your target market through multiple channels. Don’t just relyContinue reading Multichannel Marketing: 5 Tips for You to Use →

Do you remember ol’ Uncle Bill (or in my case Uncle Jim), the craggy-faced uncle who always seemed to pull a family story out of thin air, like a magic trick? We all had one in the family, it seems. “Your great-grandma,” he might say, “I remember the day she marched down to Mr. Waring’sContinue reading How to Tell a Story Your Donors Will Love →

When I’m out of the office traveling to meet clients or speaking at conferences, I’ll often add this into my automatic reply: “Don’t worry about me being away from my desk as I’m always plugged-in.” I’m sure I’m not alone. We’re all “plugged-in” nowadays in this digital world. And in the world of planned givingContinue reading 5 Simple Ways to Test in the Digital Age →

Stelter conducted its first ‘donor survey’ nearly 3 decades ago as a follow-up to our Art of Giving newsletter series. There’s no doubt that quite a bit has evolved in 30 years, but one thing that hasn’t changed? A donor’s ability, interest and need to provide feedback. With modern digital tools, surveying your donor baseContinue reading What’s the Real Deal with Surveys? →

I was in “road warrior mode” this past summer and fall. I traveled all over—from Texas to New York and many, many parts in between. My travel and time away from my family can be a bit exhausting, but I’m always grateful and re-energized when talking with my nonprofit peers. My most recent trip outContinue reading Engaging the 34% and Educating the 66% →