Today we welcome a special guest: Stelter’s Editorial Director, Katie Parker. Katie worked for major international consumer magazines and websites for 12 years before joining our Stelter team as the head of our content strategy and execution. When it comes to financial decisions in your own life, whose voice do you depend on? For instance,Continue reading Why Their Voice Is Better Than Yours: The Art of the Testimonial
A great corporate partnership can move mountains—or in the case of Lady Liberty, restore her to her great standing. American Express was among the first companies to partner with a nonprofit in the 1980s, in this case, with a group raising funds to restore the Statue of Liberty. Groundbreaking and rewarding for all sides, theContinue reading What Do Companies Want from Their Corporate Partnerships?
Research from The Bridgespan Group shows that demand for effective nonprofit leaders today is as high as ever. While demands are being met by filling executive director and other senior management positions fairly quickly and fairly well, the challenge still persists: How do we find a leader who is not only good at what heContinue reading How to Lead like a Boss When the Going Gets Tough
With each new year comes a fresh start, whether that be for your physical fitness regime or your planned giving efforts: Use it to your advantage. 2017 was a year of learning, growth and—as always—change. Kickstart 2018, and your planned giving program, with these ideas: 1. Targeting vs. “Spraying and Praying”—Use our research to yourContinue reading Planned Giving Marketing Trends of 2018
There’s a bit of a chill in the air. Perhaps you’ve felt it? Welcome to January 2018. Sure, we all shake and shiver this time of year. But do you also feel mentally frozen, about being back to work after the glowing holidays while staring at another 12 months of a full calendar? Instead ofContinue reading How to Make 2018 What You Want It to Be
