We welcome back a special guest on the blog: Stelter’s Senior Gift Planning Consultant, Lynn Gaumer, J.D. Lynn gives us her analysis on Giving USA’s 2019 numbers. Continue reading Giving USA 2019: Inside the Numbers
Even If You Hate Golf, Pay Attention to This One Important Lesson
How do you measure the success of your planned giving marketing efforts? Stelter Chief Client Strategy Officer Michael Hutney shares how to determine your program’s ROI. Continue reading Even If You Hate Golf, Pay Attention to This One Important Lesson
5 Leadership Lessons You Need for Your Team
Spending a year training next to local leaders in finance, marketing, innovation and economic growth (among other disciplines) is a humbling experience. Here are 5 takeaways from these strategists that I’m stealing for myself. Continue reading 5 Leadership Lessons You Need for Your Team
How to Get Your Emails Into Your Donor’s Inbox
Staying out of the spam folder can be a challenge. With 14.5 billion spam messages sent per day globally, email service providers are working harder than ever to have emails arrive in inboxes. Discover how to increase your email deliverability to your donors. Continue reading How to Get Your Emails Into Your Donor’s Inbox
The Truth About Direct Mail and Digital Marketing
Think direct mail and digital, not direct mail or digital. Here are 5 tips to strengthen your multichannel marketing efforts for planned giving. Continue reading The Truth About Direct Mail and Digital Marketing
How to Make Your Donor Surveys More Successful
Surveys shed light on what donors may need to move the needle from a one-time or annual gift to a legacy or planned gift. Here are 5 tips to improve your planned giving donor surveys. Continue reading How to Make Your Donor Surveys More Successful