Psst! Your website isn’t “done” when it goes live. That’s because your organization is ever-evolving, changing. And your website should reflect that change…a fluid story rather than as a static picture. Your donor’s behavior is also constantly changing. In the age of the “self-directed consumer,” it’s critical to ensure your web presence is intuitive, easy toContinue reading Is Your Website Really Up-to-Date?
Return on investment—ROI—is a topic that fascinates, baffles, haunts and exhilarates planned giving managers. As our long-time friend and planned giving champion Katherine Swank of Blackbaud wrote last year, nonprofit leaders want numbers. Yet, a big hurdle in generating that ROI number may be the time lag between identifying a planned giving prospect and theContinue reading How to Measure Your Planned Giving ROI
Here at Stelter, we are smack dab in the middle of one of our busiest conference seasons. We’ve got Stelter representatives all over the country at conferences and events—myself included! At many of these conferences, we’ve been presenting the latest findings and application of our latest research from the 2016 NMI Healthy Aging Database® study,Continue reading Thank You Gift for Following Our Blog: Free Download
In the pursuit of my marketing degree at the University of Iowa (many years ago), I had many great professors and classes. However, my favorite class, and the only class I got an A+ in, was Advertising Theory. My professor always preached the need to reach your target market through multiple channels. Don’t just relyContinue reading Multichannel Marketing: 5 Tips for You to Use
Do you remember ol’ Uncle Bill (or in my case Uncle Jim), the craggy-faced uncle who always seemed to pull a family story out of thin air, like a magic trick? We all had one in the family, it seems. “Your great-grandma,” he might say, “I remember the day she marched down to Mr. Waring’sContinue reading How to Tell a Story Your Donors Will Love
A cautionary note: If you’re just not in the mood to hear any of this “appreciating-your-customer” business, may we suggest waiting to read this post later? Maybe you overheard a cranky customer impatiently waiting for their morning coffee, or you were on the receiving end of a co-worker or donor complaint (gasp!). Whatever the case,Continue reading It’s Get to Know Your Customers (Donors) Day!