How to Write Stronger CTAs: Tips from the Pros

“Get in this house right now.” “Stop that.” “Take that out of your nose.” Chances are, you’ve been hearing calls to action since you could walk, talk and squabble with siblings. Moms and Dads, and the other trusted adults who watched over you, were your first exposure to them. They “persuaded” you to take action,Continue reading How to Write Stronger CTAs: Tips from the Pros

How to Use Year-End Numbers to Increase 2018 Fundraising

End-of-year is here, friends. Not news to you, is it? You’re living it, coming off a weekend of thanks and giving to barely catch a breath before heading into the season of goodwill and a surge in year-end giving. Let’s throw in yesterday’s Giving Tuesday and it’s all a flash before your eyes. Brace yourselfContinue reading How to Use Year-End Numbers to Increase 2018 Fundraising

Larry Stelter and Peggy Fisher: Association of Fundraising Professionals’ 2017 Outstanding Individual Philanthropists

If you had a chance to read last week’s blog, I shared that our fearless leaders, Peggy Fisher and Larry Stelter, had been selected as the 2017 Outstanding Individual Philanthropists by the Association of Fundraising Professionals’ Central Iowa Chapter. On Friday, November 17, the Central Iowa Chapter of AFP held their 32nd Annual Philanthropy DayContinue reading Larry Stelter and Peggy Fisher: Association of Fundraising Professionals’ 2017 Outstanding Individual Philanthropists

Philanthropy: It’s What We Do

Americans are becoming increasingly philanthropically-focused, and not just today on National Philanthropy Day®. We are a bunch of worker bees in this country, or rather, giving bees. America’s Charities, in fact, estimates that Americans give about $4 billion annually through workplace giving. What’s more, employees say they want their companies to sweeten the charitable pot,Continue reading Philanthropy: It’s What We Do

Matures vs. Boomers: Who Should Your Planned Giving Game Plan Focus On?

For decades, the planned giving industry has grown on the backs of the silent generation. But just last year, in 2016, the first baby boomer turned 70. As this new generation becomes more active philanthropically, are you equipped to understand the differences between them and their mature (born 1900-1945) parents? BOOMERS VS. MATURES Baby boomersContinue reading Matures vs. Boomers: Who Should Your Planned Giving Game Plan Focus On?