What’s the hardest working piece of any direct mail package? Your cover letter. The first thing your donor sees when they open the envelope, your cover letter can do some heavy lifting—if it’s done right. Continue reading 4 Things Your Cover Letter Needs To Do (and 1 Thing it Shouldn’t)
Talking about death can be uncomfortable, but it’s an important conversation that we shouldn’t shy away from. Today, Stelter Client Strategist Kasi Zieminski reflects on her personal experiences with loss and discusses why we need to be more comfortable discussing death. She shares insights from experts on reframing the legacy conversation and offers tips for approaching the topic in a meaningful and authentic way. Continue reading Why We Shouldn’t Be Afraid to Talk About Death
Our series wraps up this week with three techniques to help you get the most out of your donor conversations (plus get a free download to kick-start your question pool). Continue reading The Art of Listening and Probing: Building Stronger Donor Relationships (Part 3, Plus A Free Download)
Demonstrate active listening and encourage more dialogue with your donors by asking questions and then “drilling down.” Follow-up questions show you are interested and care, which makes for better conversation and a stronger relationship with your donor.Continue reading The Art of Listening and Probing: Building Stronger Donor Relationships (Part 2)
Listening is an important skill to master to be successful in any relationship—and is especially vital for fundraisers in building meaningful relationships with donors. Over the next few weeks, we will explore listening and probing and provide tools to help you do both better. Continue reading The Art of Listening and Probing: Building Stronger Donor Relationships
When it comes to your donor marketing where is your focus? On the head or the heart? Today we look at the power of both emotional and rational marketing appeals and learn why they work and why they might not. Continue reading Head vs. Heart Marketing: Which One Wins With Your Donors?
Eddie spent a great deal of time answering audience questions at the end of his presentation, “13 Characteristics of High Propensity Donors”. He is such a wealth of knowledge, we wanted to share a portion of the Q&A session with you.Continue reading Webinar Q&A Recap: 13 Characteristics of High Propensity Donors
We’re back with three more dates that need to be on your nonprofit’s marketing calendar. Discover creative ways to connect with your supporters on these special days through social media.Continue reading [Part 2] Start Planning Now: 6 Days For Nonprofits to Connect With Supporters on Social Media
Are these dates on your nonprofit’s marketing calendar? Discover creative ways to connect with your supporters on these special days through social media.Continue reading Start Planning Now: 6 Days For Nonprofits to Connect With Supporters on Social Media
What trends will impact nonprofits this year? Lynn M. Gaumer, J.D. and our team of strategists discuss three that will be important for nonprofits to embrace in 2023. Continue reading The Future of Fundraising: 3 Trends That Will Impact Nonprofits in 2023
Many of you are busy planning your fundraising activities for the year: crafting the strategies you’ll use and tactics you’ll deploy to acquire more donors, retain the ones you have, and close more gifts. One critical component of your success relies on an aspect that sometimes gets overlooked—your messaging. What should your donor messaging focus on to be successful? Continue reading How, What or Why? Your Nonprofit’s Donor Messaging Should Focus on This.
What’s the best planned gift to promote to your donors in 2023? The CGA! Our Senior Gift Planning Consultant, Lynn M. Gaumer, J.D., tells us why and gives us details on some new opportunities it has to offer.Continue reading And The Winner is: The Award For Best Planned Gift of 2023 Goes To…
If you missed any of our webinars or would like a refresher, here are the five highest-rated presentations to enjoy.Continue reading Top 5 Webinars: Do Your Job Better With Advice From These Fundraising Experts
The president just signed new retirement plan legislation into law, commonly called Secure 2.0, the new legislation builds on SECURE Act of 2019. It aims to further expand Americans’ ability to save for retirement and increase their options for doing so. Stelter Senior Gift Planning Consultant, Lynn M. Gaumer, J.D., explains what this means for you and for your donors.Continue reading President Signs Retirement Plan Legislation into Law (Plus, Get Your Free Download)
Which of our blog topics struck a chord with you this year? Today we’re reviewing the top 5 blogs from 2022. If you happened to miss one, here’s your chance to see what your colleagues were most interested in. Continue reading Best Blogs of 2022: Did You Miss Any of These?
