You inspire donors, connect them with the resources they need, and it’s you who assures them that their gifts will be used as they intend. Here are three ways you make a donor feel great. Continue reading Your Donors Value You. Here’s Why You’re Good at What You Do.
In short order, digital has changed everything. Advancing technology has directly impacted the how, when and why donors give. If you want more proof than me just saying it, I’ve got three charts that reiterate the point. Continue reading 3 Charts That Confirm What You Already Know: Your Donors Are Online
The goal? Develop fundamental best practices for creating sustainable, well-constructed gift planning efforts at any organization, regardless of size, scope or history. The output? Sixteen standards, a checklist of best practices, plus tools and links that put the practices into action. Continue reading What Great Gift Planning Programs Have in Common: Meet the National Standards
Here are three tips we’ve honed from creating thousands of print and digital appeals each year. We’ve seen what moves a donor to action and what sits unread. Let’s get into the details—and some examples—of visuals that pop. Continue reading 3 Tips to Make Your Marketing Visuals Pop (Not Flop)
Noncash gifts offer an enormous opportunity for fundraisers. Here are three tips courtesy of Jackie Franey, Director of Gift Planning Fundraising at The Nature Conservancy. Continue reading Shifting to Noncash Gifts of Assets: One Nonprofit’s Success Story
From initial outreach to stewardship, feed donors a constant diet of Yes! emotions. Here’s how, according to a research from Stelter and behavioral science experts. Continue reading What Makes Donors Give? The Science Behind the “Yes!”
Legacy donors have made an expression of trust and commitment to your cause. If they were to tell you what they want from your next communication, these five things would top the list. Continue reading Dear Fundraiser: How To Write a Cover Letter I’ll Actually Read (Sincerely, A Society Member)
According to the National Association of Charitable Gift Planners (CGP), 43% of nonprofit organizations experienced difficulty collecting beneficiary proceeds from one or more IRA administrators. Here’s a helpful solution. Continue reading Collect Those IRA Proceeds! A Nonprofit’s Guide to a Common Problem
With a powerful call to action, you have the opportunity to lead readers from “What do I do?” to “Today’s the day!”. These eight tips get calls to action noticed. Continue reading 8 Tips for Writing Calls to Action That Readers Won’t Overlook
The natural experiment forced on us by COVID-19 has pushed everyone to pivot and think differently. The planned giving world was no exception. Here’s how the recent past can direct our fundraising future. Continue reading The Real Impact of 2020 on Fundraising: What We Lost, What We Gained
Thousands of brands compete daily for attention. As a fundraiser, your job is to inspire your donors to solve a problem—they want to do more good, their estate is disorganized, they want to avoid a tax hit—while recognizing that they have other priorities. Here’s why keeping your message concise helps you stand out. Continue reading Say Less, Earn More: The Power of Brevity in Planned Giving Marketing
For those individuals who invested in Bitcoin or other virtual currency prior to Jan. 1, 2021, it’s likely worth a lot more than they paid for it. Many investors may want to minimize taxes by donating their appreciated asset to your organization. Here’s what you need to know. Continue reading Can Bitcoin Help Your Fundraising? A Look at Charitable Cryptocurrency
The most successful planned giving fundraisers consistently rely on these six tools. Do you have them all? Continue reading Better Donor Conversations: Do You Have These Skills in Your Toolbox?
Most donors aren’t telling us if they’ve made a planned gift (according to a 2019 Giving USA study, fewer than 40% of legacy givers informed the nonprofit). Here we propose and solve for a key reason why: We’re not asking them! Continue reading This 1 Thing Encourages Donors to Tell You About Their Planned Gift
Spoiler: Our experiment provided an astonishing example of how asking a community of people for help can naturally unleash the human instinct for compassion. Continue reading Experiments With Work: Can a two-hour exercise boost belonging and compassion at work?