How, What or Why? Your Nonprofit’s Donor Messaging Should Focus on This.

Many of you are busy planning your fundraising activities for the year: crafting the strategies you’ll use and tactics you’ll deploy to acquire more donors, retain the ones you have, and close more gifts. One critical component of your success relies on an aspect that sometimes gets overlooked—your messaging. What should your donor messaging focus on to be successful? Continue reading How, What or Why? Your Nonprofit’s Donor Messaging Should Focus on This.

Blog Round-Up: Don’t Miss Out On These Donor-Focused Freebies

Who doesn’t love a freebie? Especially if it’s something that can spark a new giving idea, help your donors, or give you a head-start on an important task you’ve been putting off. Today we’ve rounded-up some valuable downloads offered in past blogs that will do all this and more. Continue reading Blog Round-Up: Don’t Miss Out On These Donor-Focused Freebies

3 Things Your Donors Really Want From Your Nonprofit

3 Things Your Donors Really Want From Your Nonprofit

What do your donors really want? Well, what do any of us want in a relationship? To be appreciated and valued? Yes. To be dealt with honestly and with respect? Absolutely. Donor relationships, however, have an additional layer that most others do not—generally, financial. With that in mind, here are three things donors want to feel their relationship with your nonprofit isn’t just a one-way street. Continue reading 3 Things Your Donors Really Want From Your Nonprofit

6 Ways Planned Giving Scares Your Donors (And How You Can Ease Their Fears)

Whether you’re a fundraiser guiding your donors through a tricky situation, or a donor scared to look their future (and death) in the eye—let’s face it—planned giving can be a bit frightening. Here are six reasons donors often feel scared about committing to a planned gift and what you can do to ease their fears. Continue reading 6 Ways Planned Giving Scares Your Donors (And How You Can Ease Their Fears)

How to Secure a Budget for Planned Giving (Psst: It Pays for Itself)

Budget season brings all kinds of stress…not to mention an obsession with Excel formulas and Google presentations. But, with 2023 on the horizon, it pays—apologies for the pun—to think critically about budgets. It’s especially savvy to lay out a strategy for securing a budget for planned giving marketing. Continue reading How to Secure a Budget for Planned Giving (Psst: It Pays for Itself)