I wanted to bring your attention to two key resources. One can play a role in your donor-facing communication, the other can provide a foundation for the development of your nonprofit. I’m talking about the Donor Bill of Rights and the National Standards for Gift Planning Success. Continue reading Two Key Resources for Building Donor Trust
The online publishing game has exploded over the past two years with more voices and more ideas being launched daily. Do you agree with our picks for this year’s favorites? Continue reading The 13 Best Blogs and Podcasts We’re Enjoying Right Now
Now’s the time to take a breath, remain focused and build the foundation for future years of growth. These five fundamentals will start your 2022 program on solid footing. Continue reading 5 Fundamentals for Your Planned Giving Program in the New Year
Sadly for us, no one reads or remembers everything we send. When you start to worry that your materials are becoming repetitive, remember that repetition in marketing is a good thing. Continue reading Repetition Is Powerful: Why Frequency Makes Your Marketing More Effective
For this annual post I went back to our full selection of webinars—which we’ve archived since 2009. I picked five that you simply must see. Continue reading Top 5 Webinars: Commit an Hour to Get Better at Your Job
We hope these pivotal blogs of the past 12 months helped you navigate your fundraising programs and your donor conversations. If you missed a post, here’s your chance to see what your colleagues at other nonprofits were most interested in. Continue reading Best Blogs of 2021: Did You Miss Any of These?
Here are five marketing trends we predict for 2022. Continue reading The Future of Fundraising: 5 Marketing Trends for the New Year
Social proof has become the currency of marketing and it plays a powerful role in fundraising, too. Here’s how to use social proof in your next appeal. Continue reading Social Proof: Why We Look to Others to Tell Us How to Behave
The risks of not investing in a “thank you” strategy outweigh the typical arguments of no time, no budget and no ROI. Let’s look at a few key wins of saying thanks. Continue reading Does Your Fundraising Include These Two Powerful Words?
Consider this: Paper prices have gone up a little more than 25% since January 2021. We also know the supply chain is not a short-term issue. The following tips help you take control, today. Continue reading Why Is There a Paper Shortage and What Can I Do About It?
Does your nonprofit celebrate National Philanthropy Day? It offers a chance to connect to donors and thank them for the impact their support has had on your mission. This year it falls on Monday, November 15. Continue reading [Free Images]: 6 Creative Ways to Thank Donors on National Philanthropy Day
GUEST BLOG: While each donor relationship is unique, this 3-step process will guide you through identifying and coming to terms with problems, finding innovative solutions and staying on message. Continue reading How to Maintain Strong Donor Relationships During the Pandemic
Your team was prone to burnout even before the pandemic, and they’re likely even more receptive to the siren call of recruiters now. So, what can you do? Continue reading How to Hang On to Top Fundraisers in a Hot Job Market
Let’s shift our mindset. What if, instead of a “leave-behind,” collateral became the “lead-with.” Continue reading Collateral is No Good on The Shelf: Here’s How to Get It in Donors’ Hands
Here are some smart ways to alert your donors about expiring CARES (Coronavirus Aid, Relief, and Economic Security) Act provisions. Plus, get a free email template to use today. Continue reading [FREE DOWNLOAD] How to Let Your Donors Know About Expiring Tax Benefits