Looking to tap into the $6.3 trillion planned giving opportunity presented by the baby boomer generation? Our guest blogger and Stelter Client Strategist Kit Lancaster digs into recent research to uncover the best way to reach this important demographic.Continue reading How to Reach Baby Boomers: Insights From Recent Research
Building and reinforcing connections helps your supporters stay engaged and feel happy. Guest blogger Kit Lancaster is in today to teach you four ways to build those connections with your planned giving marketing. Continue reading How to Help Your Donors Feel Connected
No matter what school looks like this year, the end of summer break means a renewed focus on learning—not only for the kiddos in our lives, but for us too. Continued learning helps us all develop new skills and stay at the top of our game. Whether these webinars are new to you or you just need a refresher, check them out as you’re designing your own never-stop-improving e-learning curriculum. Continue reading 3 Free Fundraising Webinars You Need to Watch
Kathryn W. Miree, President of Kathryn W. Miree & Associates, Inc., recently presented “Designing the Perfect Marketing Strategy for Your Planned Giving Program” as part of Stelter’s monthly webinar series. It’s a timely webinar, filled with practical tips for refining or creating your planned giving marketing plans. Kathryn covers audience segmentation and messaging, as well as the importance of integrating planned giving into an overall development communications plan. The webinar has many valuable takeaways, and today I’m excited to share a few of my favorites. Continue reading How to Design the Perfect Marketing Strategy
