Forty percent of the success of your planned giving marketing efforts depends on one thing—your audience. Sounds important. Are you dedicating the time and energy to ensure you get it right? Continue reading Your Planned Giving Marketing Success Starts Here: The “Who”
What’s in a name? More than you might think, especially when it comes to legacy fundraising campaigns. Stelter Client Strategist Renee Durnin, CFRE, challenges the traditional notion of a “Legacy Challenge” and introduces an alternative that has yielded impressive results. Continue reading Legacy Challenge or Legacy Match: A Naming Dilemma
After months of perseverance and talking the problem through with multiple departments, both at UNICEF USA and at Stelter, we’re now sending emails to target 80% of UNICEF USA’s top prospects. That means we went from engaging handfuls of donors to hundreds. (When one planned gift can range from thousands to millions of dollars, this increase can be tremendously impactful.) Continue reading UNICEF USA: From Handfuls to Hundreds of Planned Giving Prospects
What aspect of your marketing mix can often go quietly overlooked, but actually makes the most difference where it counts? You guessed it: Audience selection. So, if you’re wondering why your results aren’t what you’d like them to be, start with your list. Today I’ll be sharing why, where and how to find the right audience. Plus, level up your list with my 3 pro tips below. Continue reading How to Select the Right Audience for Your Planned Giving Marketing
