Wait—what do you mean it’s the end of July?
Sigh… That adage “time flies when you’re having fun” is too true, especially this time of year. You relax for a moment and boom—two months of summer have zoomed by.
The arrival of August signals the start of an important time on our industry’s calendar: National Make-a-Will Month.
Did this special month sneak up on you? Whether you’ve been buried in work for weeks and haven’t had the time to set up a comprehensive plan, or you’re part of a small but mighty fundraising team with limited resources, you don’t have to worry. Stelter has a toolkit so you can execute a simple will-making campaign on your own right now.
After all, August is the perfect time to provide useful resources to your donor base to help someone create or update a will. Consider it as guiding your supporters as they plant the seeds of a legacy with your organization.
Our National Make-a-Will Month Quick Start Toolkit includes:
- Three social posts to your target audience
- Website banner/callout language
- P.S. copy to add to any of your fundraising emails for the month
- Promo language to add to your email signature
We hope these tools allow you to give your supporters a glimpse of the many positives of creating a will.
If you’re thinking, “No worries, Nate, we already have August covered,” or you’ve been working with Stelter on your National Make-a-Will Month campaign, consider this toolkit a simple way to extend your existing outreach. It’s also the perfect time to spotlight resources you may already have, such as your Personal Estate Planning Kit or, if you’re using Giving Docs, your online will-planning platform.
We hope this toolkit helps you spend less time creating content and more time building relationships with your donors. And if you want to make a bigger splash next year, we can help make that happen!