You want to make an ask that encourages action. You want a “yes.” To get there, avoid a few common mistakes. Continue reading Avoid These 10 Common Mistakes When Making the Ask
Increase Response: How to Coordinate Direct Mail, Email and Social Media Posts
Direct mail. Email. Social media. They all play together in today’s best-performing fundraising campaigns. Here are some guideposts for your best response. Continue reading Increase Response: How to Coordinate Direct Mail, Email and Social Media Posts
Inspire Your Donors to Say, “An Estate Gift is a Smart Choice”
Planned giving professionals get to help donors consider how they want to be remembered and how they want their values to live on. Now, how do we market that? Continue reading Inspire Your Donors to Say, “An Estate Gift is a Smart Choice”
[Infographic] 4 Donor Types and How to Motivate Them
If you can assess your donor/prospect’s personality on our FREE chart, you can help prepare a case that builds trust and personalizes your sales approach. Continue reading [Infographic] 4 Donor Types and How to Motivate Them
Happy National Nonprofit Day! Thank You for All You Do.
Today is YOUR day! On National Nonprofit Day we want to recognize the positive impact nonprofits like yours have on communities and the world. Continue reading Happy National Nonprofit Day! Thank You for All You Do.
Which One Wins: Reminding or Informing Your Donors?
You might be tempted to always market something new and latest and greatest. After all, doesn’t everyone want the hottest ideas? Doesn’t new information grab attention? No. Here’s why that won’t get you more gifts. Continue reading Which One Wins: Reminding or Informing Your Donors?
This One Word Describes the Best Fundraising Stories
Storytelling is a powerful tool. In his 2022 series, “The Storytelling Fundraiser”, Dr. Russell James tells us that, “compelling fundraising story does something special. It leads to giving.” Here’s the one word you need to make your stories compelling. Continue reading This One Word Describes the Best Fundraising Stories
8 Strategies to Try When a Prospect Says “No Thanks”
In fundraising, an objection is almost always better than indifference. Yes, objections can drive your conversation off track and can certainly be frustrating, but objections are also a sign of a prospect who’s listening and considering. Continue reading 8 Strategies to Try When a Prospect Says “No Thanks”
How to Write a Donor Appreciation Letter
When a donor returns a reply device from your print mailing or downloads a digital guide from your website, you can make a connection. Knowing that your time is valuable, we’ve crafted starter copy for your follow-up. Continue reading How to Write a Donor Appreciation Letter
10 FREE Ways to Ask for a Planned Gift
Getting planned giving and estate planning concepts in front of donors regularly is critical…and you don’t have to have a huge budget to do it. Continue reading 10 FREE Ways to Ask for a Planned Gift
Just 18.5% of Donors “Highly Trust” Charities. So, What Do We Do?
A recent report shows that trust not only influences whether a donor will give, it also influences how much they give. Here are some ways to build trust. Continue reading Just 18.5% of Donors “Highly Trust” Charities. So, What Do We Do?
[Free Download] Help Donors Value Their Estate in 3 Easy Steps
April is Financial Literacy Month. Here’s a free tool for fundraisers to join the conversation. Continue reading [Free Download] Help Donors Value Their Estate in 3 Easy Steps
How to Share Comfort and Condolences with Someone Who’s Grieving
At some point in your career, you’ll likely be working with a supporter who has just lost a loved one. It’s never easy to know what to do or say. For times like these, I offer a few helpful resources. Continue reading How to Share Comfort and Condolences with Someone Who’s Grieving
Two Key Resources for Building Donor Trust
I wanted to bring your attention to two key resources. One can play a role in your donor-facing communication, the other can provide a foundation for the development of your nonprofit. I’m talking about the Donor Bill of Rights and the National Standards for Gift Planning Success. Continue reading Two Key Resources for Building Donor Trust
Social Proof: Why We Look to Others to Tell Us How to Behave
Social proof has become the currency of marketing and it plays a powerful role in fundraising, too. Here’s how to use social proof in your next appeal. Continue reading Social Proof: Why We Look to Others to Tell Us How to Behave