In fundraising, an objection is almost always better than indifference. Yes, objections can drive your conversation off track and can certainly be frustrating, but objections are also a sign of a prospect who’s listening and considering. Continue reading 8 Strategies to Try When a Prospect Says “No Thanks”
When a donor returns a reply device from your print mailing or downloads a digital guide from your website, you can make a connection. Knowing that your time is valuable, we’ve crafted starter copy for your follow-up. Continue reading How to Write a Donor Appreciation Letter
Getting planned giving and estate planning concepts in front of donors regularly is critical…and you don’t have to have a huge budget to do it. Continue reading 10 FREE Ways to Ask for a Planned Gift
A recent report shows that trust not only influences whether a donor will give, it also influences how much they give. Here are some ways to build trust. Continue reading Just 18.5% of Donors “Highly Trust” Charities. So, What Do We Do?
April is Financial Literacy Month. Here’s a free tool for fundraisers to join the conversation. Continue reading [Free Download] Help Donors Value Their Estate in 3 Easy Steps
At some point in your career, you’ll likely be working with a supporter who has just lost a loved one. It’s never easy to know what to do or say. For times like these, I offer a few helpful resources. Continue reading How to Share Comfort and Condolences with Someone Who’s Grieving
I wanted to bring your attention to two key resources. One can play a role in your donor-facing communication, the other can provide a foundation for the development of your nonprofit. I’m talking about the Donor Bill of Rights and the National Standards for Gift Planning Success. Continue reading Two Key Resources for Building Donor Trust
Social proof has become the currency of marketing and it plays a powerful role in fundraising, too. Here’s how to use social proof in your next appeal. Continue reading Social Proof: Why We Look to Others to Tell Us How to Behave
The risks of not investing in a “thank you” strategy outweigh the typical arguments of no time, no budget and no ROI. Let’s look at a few key wins of saying thanks. Continue reading Does Your Fundraising Include These Two Powerful Words?
Does your nonprofit celebrate National Philanthropy Day? It offers a chance to connect to donors and thank them for the impact their support has had on your mission. This year it falls on Monday, November 15. Continue reading [Free Images]: 6 Creative Ways to Thank Donors on National Philanthropy Day
GUEST BLOG: While each donor relationship is unique, this 3-step process will guide you through identifying and coming to terms with problems, finding innovative solutions and staying on message. Continue reading How to Maintain Strong Donor Relationships During the Pandemic
Let’s shift our mindset. What if, instead of a “leave-behind,” collateral became the “lead-with.” Continue reading Collateral is No Good on The Shelf: Here’s How to Get It in Donors’ Hands
Here are some smart ways to alert your donors about expiring CARES (Coronavirus Aid, Relief, and Economic Security) Act provisions. Plus, get a free email template to use today. Continue reading [FREE DOWNLOAD] How to Let Your Donors Know About Expiring Tax Benefits
From Oct. 18 to 24, the critical documents that we talk about every day get their moment in the news cycle. We’ve pulled together tips to make the most of your donor outreach. Continue reading Estate Planning Awareness Week Is Oct. 18-24. Let’s Prep for Outreach.
Apple’s new update and their focus on privacy may signal the biggest change to email marketing since the introduction of the CAN-SPAM rules in 2003. Here’s what you need to know. Continue reading Yes, Apple’s iOS 15 Update Will Change Your Email Marketing
