You inspire donors, connect them with the resources they need, and it’s you who assures them that their gifts will be used as they intend. Here are three ways you make a donor feel great. Continue reading Your Donors Value You. Here’s Why You’re Good at What You Do.
In short order, digital has changed everything. Advancing technology has directly impacted the how, when and why donors give. If you want more proof than me just saying it, I’ve got three charts that reiterate the point. Continue reading 3 Charts That Confirm What You Already Know: Your Donors Are Online
Here are three tips we’ve honed from creating thousands of print and digital appeals each year. We’ve seen what moves a donor to action and what sits unread. Let’s get into the details—and some examples—of visuals that pop. Continue reading 3 Tips to Make Your Marketing Visuals Pop (Not Flop)
Noncash gifts offer an enormous opportunity for fundraisers. Here are three tips courtesy of Jackie Franey, Director of Gift Planning Fundraising at The Nature Conservancy. Continue reading Shifting to Noncash Gifts of Assets: One Nonprofit’s Success Story
From initial outreach to stewardship, feed donors a constant diet of Yes! emotions. Here’s how, according to a research from Stelter and behavioral science experts. Continue reading What Makes Donors Give? The Science Behind the “Yes!”
Legacy donors have made an expression of trust and commitment to your cause. If they were to tell you what they want from your next communication, these five things would top the list. Continue reading Dear Fundraiser: How To Write a Cover Letter I’ll Actually Read (Sincerely, A Society Member)
With a powerful call to action, you have the opportunity to lead readers from “What do I do?” to “Today’s the day!”. These eight tips get calls to action noticed. Continue reading 8 Tips for Writing Calls to Action That Readers Won’t Overlook
The natural experiment forced on us by COVID-19 has pushed everyone to pivot and think differently. The planned giving world was no exception. Here’s how the recent past can direct our fundraising future. Continue reading The Real Impact of 2020 on Fundraising: What We Lost, What We Gained
Thousands of brands compete daily for attention. As a fundraiser, your job is to inspire your donors to solve a problem—they want to do more good, their estate is disorganized, they want to avoid a tax hit—while recognizing that they have other priorities. Here’s why keeping your message concise helps you stand out. Continue reading Say Less, Earn More: The Power of Brevity in Planned Giving Marketing
The most successful planned giving fundraisers consistently rely on these six tools. Do you have them all? Continue reading Better Donor Conversations: Do You Have These Skills in Your Toolbox?
Most donors aren’t telling us if they’ve made a planned gift (according to a 2019 Giving USA study, fewer than 40% of legacy givers informed the nonprofit). Here we propose and solve for a key reason why: We’re not asking them! Continue reading This 1 Thing Encourages Donors to Tell You About Their Planned Gift
Take a deeper dive into Giving USA’s 2021 report to see how Americans rose to the challenge and gave in 2020. Plus, look ahead to today’s most successful fundraising strategies. Continue reading Giving USA 2021: Inside the Numbers
A special Q&A with Lynn Gaumer, J.D., our Senior Gift Planning Consultant. After ten years at Stelter, Lynn has been a partner in an incredible number of successful charitable estate plans…and also seen many planning pitfalls. Continue reading 4 Mistakes People Make in Estate Planning & How to Help Donors Avoid Them
You likely have a few more donor touchpoints to round out 2021. My advice for at least one of them: Incorporate a survey. Here’s why a survey is so valuable. Continue reading The 1 Tool You Need to Close 2021 On Solid Footing
It’s easy to head down the conversion-only path with the never-ending pressure for ROI today. However, this won’t build the critical pipeline for long-term success. Here’s how to win at both.Continue reading Hand Raisers Versus Secret Keepers: Why You Need Both