Staying out of the spam folder can be a challenge. With 14.5 billion spam messages sent per day globally, email service providers are working harder than ever to have emails arrive in inboxes. Discover how to increase your email deliverability to your donors. Continue reading How to Get Your Emails Into Your Donor’s Inbox
Think direct mail and digital, not direct mail or digital. Here are 5 tips to strengthen your multichannel marketing efforts for planned giving. Continue reading The Truth About Direct Mail and Digital Marketing
Surveys shed light on what donors may need to move the needle from a one-time or annual gift to a legacy or planned gift. Here are 5 tips to improve your planned giving donor surveys. Continue reading How to Make Your Donor Surveys More Successful
You need a variety of at-your-fingertip offers to ensure that you spend your time nurturing donors at the point of contact rather than scrambling for material when you have their ear. This is your offer stable. Here are two ways to craft it. Continue reading The Key to More Leads? Create an Offer Stable
There is no magic number. However, there are some indicators of what might work best for your nonprofit’s social media strategy. Ask yourself these 3 questions to find out your optimal posting schedule. Continue reading How Often Should Your Nonprofit Post on Social Media?
Here is your shortcut guide to making the most out of your marketing drivers and destinations. Continue reading How to Get Your Donors Where You Want Them to Go