Are these dates on your nonprofit’s marketing calendar? Discover creative ways to connect with your supporters on these special days through social media.Continue reading Start Planning Now: 6 Days For Nonprofits to Connect With Supporters on Social Media
Many of you are busy planning your fundraising activities for the year: crafting the strategies you’ll use and tactics you’ll deploy to acquire more donors, retain the ones you have, and close more gifts. One critical component of your success relies on an aspect that sometimes gets overlooked—your messaging. What should your donor messaging focus on to be successful? Continue reading How, What or Why? Your Nonprofit’s Donor Messaging Should Focus on This.
Building and reinforcing connections helps your supporters stay engaged and feel happy. Guest blogger Kit Lancaster is in today to teach you four ways to build those connections with your planned giving marketing. Continue reading How to Help Your Donors Feel Connected
What do your donors really want? Well, what do any of us want in a relationship? To be appreciated and valued? Yes. To be dealt with honestly and with respect? Absolutely. Donor relationships, however, have an additional layer that most others do not—generally, financial. With that in mind, here are three things donors want to feel their relationship with your nonprofit isn’t just a one-way street. Continue reading 3 Things Your Donors Really Want From Your Nonprofit
Many consider November National Philanthropy Month. Here are five easy ways to connect with your donors and thank them for the impact their giving has made. Continue reading 5 Creative Ways to Thank Donors During National Philanthropy Month
What data points do you examine to uncover the propensity to give, particularly when it comes to planned giving? Here are the top 9. Continue reading 9 Key Data Points for Finding Your Planned Giving Prospects
Whether you’re a fundraiser guiding your donors through a tricky situation, or a donor scared to look their future (and death) in the eye—let’s face it—planned giving can be a bit frightening. Here are six reasons donors often feel scared about committing to a planned gift and what you can do to ease their fears. Continue reading 6 Ways Planned Giving Scares Your Donors (And How You Can Ease Their Fears)
Here are a few tips to make the most of your donor outreach before and during Estate Planning and Awareness Week. Continue reading Estate Planning Awareness Week is October 17-23. Let’s Get Started.
You want to make an ask that encourages action. You want a “yes.” To get there, avoid a few common mistakes. Continue reading Avoid These 10 Common Mistakes When Making the Ask
Direct mail. Email. Social media. They all play together in today’s best-performing fundraising campaigns. Here are some guideposts for your best response. Continue reading Increase Response: How to Coordinate Direct Mail, Email and Social Media Posts
Planned giving professionals get to help donors consider how they want to be remembered and how they want their values to live on. Now, how do we market that? Continue reading Inspire Your Donors to Say, “An Estate Gift is a Smart Choice”
If you can assess your donor/prospect’s personality on our FREE chart, you can help prepare a case that builds trust and personalizes your sales approach. Continue reading [Infographic] 4 Donor Types and How to Motivate Them
Today is YOUR day! On National Nonprofit Day we want to recognize the positive impact nonprofits like yours have on communities and the world. Continue reading Happy National Nonprofit Day! Thank You for All You Do.
You might be tempted to always market something new and latest and greatest. After all, doesn’t everyone want the hottest ideas? Doesn’t new information grab attention? No. Here’s why that won’t get you more gifts. Continue reading Which One Wins: Reminding or Informing Your Donors?
Storytelling is a powerful tool. In his 2022 series, “The Storytelling Fundraiser”, Dr. Russell James tells us that, “compelling fundraising story does something special. It leads to giving.” Here’s the one word you need to make your stories compelling. Continue reading This One Word Describes the Best Fundraising Stories