Social proof has become the currency of marketing and it plays a powerful role in fundraising, too. Here’s how to use social proof in your next appeal. Continue reading Social Proof: Why We Look to Others to Tell Us How to Behave
Does Your Fundraising Include These Two Powerful Words?
The risks of not investing in a “thank you” strategy outweigh the typical arguments of no time, no budget and no ROI. Let’s look at a few key wins of saying thanks. Continue reading Does Your Fundraising Include These Two Powerful Words?
[Free Images]: 6 Creative Ways to Thank Donors on National Philanthropy Day
Does your nonprofit celebrate National Philanthropy Day? It offers a chance to connect to donors and thank them for the impact their support has had on your mission. This year it falls on Monday, November 15. Continue reading [Free Images]: 6 Creative Ways to Thank Donors on National Philanthropy Day
How to Maintain Strong Donor Relationships During the Pandemic
GUEST BLOG: While each donor relationship is unique, this 3-step process will guide you through identifying and coming to terms with problems, finding innovative solutions and staying on message. Continue reading How to Maintain Strong Donor Relationships During the Pandemic
Collateral is No Good on The Shelf: Here’s How to Get It in Donors’ Hands
Let’s shift our mindset. What if, instead of a “leave-behind,” collateral became the “lead-with.” Continue reading Collateral is No Good on The Shelf: Here’s How to Get It in Donors’ Hands
[FREE DOWNLOAD] How to Let Your Donors Know About Expiring Tax Benefits
Here are some smart ways to alert your donors about expiring CARES (Coronavirus Aid, Relief, and Economic Security) Act provisions. Plus, get a free email template to use today. Continue reading [FREE DOWNLOAD] How to Let Your Donors Know About Expiring Tax Benefits
Estate Planning Awareness Week Is Oct. 18-24. Let’s Prep for Outreach.
From Oct. 18 to 24, the critical documents that we talk about every day get their moment in the news cycle. We’ve pulled together tips to make the most of your donor outreach. Continue reading Estate Planning Awareness Week Is Oct. 18-24. Let’s Prep for Outreach.
Yes, Apple’s iOS 15 Update Will Change Your Email Marketing
Apple’s new update and their focus on privacy may signal the biggest change to email marketing since the introduction of the CAN-SPAM rules in 2003. Here’s what you need to know. Continue reading Yes, Apple’s iOS 15 Update Will Change Your Email Marketing
Pave the Pipeline: Why Gen X and Millennials Matter
There’s little doubt that the pandemic has altered our lives. But its effect on younger people tells a new story, one that planned giving fundraisers should pay attention to. Continue reading Pave the Pipeline: Why Gen X and Millennials Matter
Your Donors Value You. Here’s Why You’re Good at What You Do.
You inspire donors, connect them with the resources they need, and it’s you who assures them that their gifts will be used as they intend. Here are three ways you make a donor feel great. Continue reading Your Donors Value You. Here’s Why You’re Good at What You Do.
3 Charts That Confirm What You Already Know: Your Donors Are Online
In short order, digital has changed everything. Advancing technology has directly impacted the how, when and why donors give. If you want more proof than me just saying it, I’ve got three charts that reiterate the point. Continue reading 3 Charts That Confirm What You Already Know: Your Donors Are Online
3 Tips to Make Your Marketing Visuals Pop (Not Flop)
Here are three tips we’ve honed from creating thousands of print and digital appeals each year. We’ve seen what moves a donor to action and what sits unread. Let’s get into the details—and some examples—of visuals that pop. Continue reading 3 Tips to Make Your Marketing Visuals Pop (Not Flop)
Shifting to Noncash Gifts of Assets: One Nonprofit’s Success Story
Noncash gifts offer an enormous opportunity for fundraisers. Here are three tips courtesy of Jackie Franey, Director of Gift Planning Fundraising at The Nature Conservancy. Continue reading Shifting to Noncash Gifts of Assets: One Nonprofit’s Success Story
What Makes Donors Give? The Science Behind the “Yes!”
From initial outreach to stewardship, feed donors a constant diet of Yes! emotions. Here’s how, according to a research from Stelter and behavioral science experts. Continue reading What Makes Donors Give? The Science Behind the “Yes!”
Dear Fundraiser: How To Write a Cover Letter I’ll Actually Read (Sincerely, A Society Member)
Legacy donors have made an expression of trust and commitment to your cause. If they were to tell you what they want from your next communication, these five things would top the list. Continue reading Dear Fundraiser: How To Write a Cover Letter I’ll Actually Read (Sincerely, A Society Member)