Recently, I read a Q&A with Glenn Kelman, CEO of Redfin, in Delta’s Sky magazine. (Work travels.) Something he said stuck with me. Continue reading The 1 Mistake (You Can Avoid) That Can Kill a Planned Gift Prospect
Estate Planning Awareness: Help Your Donors Plan Their Legacy
It is estimated that over half of Americans (56 percent) do not have an up-to-date estate plan. In order to raise awareness about the importance of estate planning, Congress declared the third week of October as National Estate Planning Awareness Week. Continue reading Estate Planning Awareness: Help Your Donors Plan Their Legacy
What Are You Doing to Connect with Your Self-Directed Donor?
How long have you been in planned giving? Think back, say 15-20 years, and you may remember taking a more traditional path to cultivating prospects’ and donor’s planned gifts. Continue reading What Are You Doing to Connect with Your Self-Directed Donor?
Dangle the Carrot: 3 Ways to Encourage the Next Step
Last week I was working with a marketing director at a national publishing firm who inspired me. She shared a term I hadn’t used before: Dangle the carrot. She was asking how we move prospects to take the next action. What was the carrot that motivates a step? Continue reading Dangle the Carrot: 3 Ways to Encourage the Next Step
Get Personal: Make Your PG Marketing More Creative—and Impactful
No ifs, whens or buts about it. Personalization is the now—not the future—of planned giving marketing. Continue reading Get Personal: Make Your PG Marketing More Creative—and Impactful
Read These: The Best Quotes to Prepare You for International Day of Charity
September 5 is International Day of Charity, designated by the United Nations General Assembly as a day to shine a light on charity-related activities worldwide. On this day, individuals, nonprofits and volunteer organizations raise awareness, organize special events and build support for charitable works. Continue reading Read These: The Best Quotes to Prepare You for International Day of Charity