The American Council on Gift Annuities is increasing CGA rates. Get all the details from Stelter’s Senior Gift Planning Consultant, Lynn M. Gaumer, J.D.Continue reading [Special Update] New Charitable Gift Annuity Rates
9 Key Data Points for Finding Your Planned Giving Prospects
What data points do you examine to uncover the propensity to give, particularly when it comes to planned giving? Here are the top 9. Continue reading 9 Key Data Points for Finding Your Planned Giving Prospects
Is Your Nonprofit on Facebook? Here Are 3 Mistakes Not to Make.
Everyone has a presence on Facebook these days. Your mom, your aunt, the small business down the block, Target, heck, even the NFL has a page. If your nonprofit has yet to join the crowd, you should consider it. But be wary of these common mistakes. Continue reading Is Your Nonprofit on Facebook? Here Are 3 Mistakes Not to Make.
How to Secure a Budget for Planned Giving (Psst: It Pays for Itself)
Budget season brings all kinds of stress…not to mention an obsession with Excel formulas and Google presentations. But, with 2023 on the horizon, it pays—apologies for the pun—to think critically about budgets. It’s especially savvy to lay out a strategy for securing a budget for planned giving marketing. Continue reading How to Secure a Budget for Planned Giving (Psst: It Pays for Itself)
Be First in 2023! The Case for Fundraising Early.
When it comes to fundraising, the assumption has always been that January would be a waste of marketing dollars. I made the same assumption, but then a few years ago I had an interesting conversation with a colleague of mine. Continue reading Be First in 2023! The Case for Fundraising Early.
5 Key Elements for Successful Fundraising Websites
I was thinking this morning of the adage, you never get a second chance to make a first impression. I was wondering what that might mean today, when more and more first impressions are made on a screen. Continue reading 5 Key Elements for Successful Fundraising Websites
Recession-Proof Your Fundraising with These 3 Proven Strategies
In periods of high inflation or market uncertainty, donors of all demographics are likely to become more strategic about their giving. Help your organization navigate this economic instability with these tips. Continue reading Recession-Proof Your Fundraising with These 3 Proven Strategies
Bye-Bye Donor Pyramid. Today’s Marketing Funnel Looks Like This.
The digital revolution has rendered linear marketing obsolete and replaced it with a more organic, donor-driven experience. The Donor Pyramid is a thing of the past. Here’s what you can do. Continue reading Bye-Bye Donor Pyramid. Today’s Marketing Funnel Looks Like This.
Diversity, Equity and Inclusion (DEI) In Fundraising: How to Address Implicit Bias
Our industry is working to celebrate identity and represent authentically. Identifying our implicit biases is an important place to start. Continue reading Diversity, Equity and Inclusion (DEI) In Fundraising: How to Address Implicit Bias
This One Word Describes the Best Fundraising Stories
Storytelling is a powerful tool. In his 2022 series, “The Storytelling Fundraiser”, Dr. Russell James tells us that, “compelling fundraising story does something special. It leads to giving.” Here’s the one word you need to make your stories compelling. Continue reading This One Word Describes the Best Fundraising Stories
REWIND The 5 Fundraising Trends We Predicted for 2022: Where Do We Stand
We’re halfway through 2022, marking a nice time to revisit our annual fundraising predictions. We noted five key marketing trends to watch this year. So, how are we doing? Continue reading REWIND The 5 Fundraising Trends We Predicted for 2022: Where Do We Stand
Giving USA 2022: Inside the Numbers
Let’s take a deep dive to see how and where Americans gave in 2021, according to a study from Giving USA. Plus, with the first half of 2022 behind us (and the stock market and GDP not looking as promising), get recommendations on navigating the latter half of 2022. Continue reading Giving USA 2022: Inside the Numbers
[Special Update] New CGA Rates Released
The American Council on Gift Annuities has released a new schedule of suggested maximum gift annuity rates for gifts established on or after July 1, 2022. Get all the details from our senior gift planning consultant, Lynn M. Gaumer, J.D.Continue reading [Special Update] New CGA Rates Released
Baby Boomers Love Video (Psst: So You Should, Too)
HubSpot reports that 67% of Boomers watch YouTube and 44% of Boomers visit YouTube daily. Here’s how to connect with a key audience where they are. Continue reading Baby Boomers Love Video (Psst: So You Should, Too)
10 FREE Ways to Ask for a Planned Gift
Getting planned giving and estate planning concepts in front of donors regularly is critical…and you don’t have to have a huge budget to do it. Continue reading 10 FREE Ways to Ask for a Planned Gift