Making the Most Out of Every Ask

In the world of fundraising (especially planned giving), we’re in the business of building relationships. Going deeper into people’s interests or intentions and evolving them into purposeful actions, uniting need with source of support, whether as a volunteer, advocate, board member or major donor. It all begins with a question… DO YOU KNOW WHAT ITContinue reading Making the Most Out of Every Ask

Your Email is a Magazine Cover (& 6 Other Marketing Analogies)

Today we welcome a special guest on the blog: Stelter’s Editorial Director, Katie Parker. Katie worked for major international consumer magazines and websites for 12 years before joining our Stelter team as the head of our content strategy and execution. Let’s talk marketing psychology. It’s more than what is in your materials—it’s why. As youContinue reading Your Email is a Magazine Cover (& 6 Other Marketing Analogies)

3 Ways to Make Your Nonprofit’s Presentations Better

It was an early Tuesday morning when a group of us bright-eyed development folks arrived at our “Mobilizing Board Members to Raise Money” workshop. Only we found ourselves with cold cups of coffee listening to a l-o-o-o-o-n-g morning presentation of chart and stats from someone whose delivery was eerily similar to this fictitious teacher fromContinue reading 3 Ways to Make Your Nonprofit’s Presentations Better

Connecting the Dots: Planned Giving, Metrics and ROI

If you’re like any of the other thousands of fundraisers around the country with ‘planned giving’ as part of their job description, you’ve no doubt had the conversation around planned giving ROI with your boss (probably a former major gifts officer), your CFO (the numbers guru), your board (the ‘bottom line’ people) or even yourContinue reading Connecting the Dots: Planned Giving, Metrics and ROI