Everyone has a presence on Facebook these days. Your mom, your aunt, the small business down the block, Target, heck, even the NFL has a page. If your nonprofit has yet to join the crowd, you should consider it. But be wary of these common mistakes. Continue reading Is Your Nonprofit on Facebook? Here Are 3 Mistakes Not to Make.
Whether you’re a fundraiser guiding your donors through a tricky situation, or a donor scared to look their future (and death) in the eye—let’s face it—planned giving can be a bit frightening. Here are six reasons donors often feel scared about committing to a planned gift and what you can do to ease their fears. Continue reading 6 Ways Planned Giving Scares Your Donors (And How You Can Ease Their Fears)
Today we’re highlighting blogs filled with fundraising tips that you can add to your to-do list. Continue reading Blog Round-Up: Make Things Simple With Lists
Budget season brings all kinds of stress…not to mention an obsession with Excel formulas and Google presentations. But, with 2023 on the horizon, it pays—apologies for the pun—to think critically about budgets. It’s especially savvy to lay out a strategy for securing a budget for planned giving marketing. Continue reading How to Secure a Budget for Planned Giving (Psst: It Pays for Itself)
Here are a few tips to make the most of your donor outreach before and during Estate Planning and Awareness Week. Continue reading Estate Planning Awareness Week is October 17-23. Let’s Get Started.
When it comes to fundraising, the assumption has always been that January would be a waste of marketing dollars. I made the same assumption, but then a few years ago I had an interesting conversation with a colleague of mine. Continue reading Be First in 2023! The Case for Fundraising Early.
You want to make an ask that encourages action. You want a “yes.” To get there, avoid a few common mistakes. Continue reading Avoid These 10 Common Mistakes When Making the Ask
Direct mail. Email. Social media. They all play together in today’s best-performing fundraising campaigns. Here are some guideposts for your best response. Continue reading Increase Response: How to Coordinate Direct Mail, Email and Social Media Posts
Planned giving professionals get to help donors consider how they want to be remembered and how they want their values to live on. Now, how do we market that? Continue reading Inspire Your Donors to Say, “An Estate Gift is a Smart Choice”
I was thinking this morning of the adage, you never get a second chance to make a first impression. I was wondering what that might mean today, when more and more first impressions are made on a screen. Continue reading 5 Key Elements for Successful Fundraising Websites
If you can assess your donor/prospect’s personality on our FREE chart, you can help prepare a case that builds trust and personalizes your sales approach. Continue reading [Infographic] 4 Donor Types and How to Motivate Them
Today is YOUR day! On National Nonprofit Day we want to recognize the positive impact nonprofits like yours have on communities and the world. Continue reading Happy National Nonprofit Day! Thank You for All You Do.
In periods of high inflation or market uncertainty, donors of all demographics are likely to become more strategic about their giving. Help your organization navigate this economic instability with these tips. Continue reading Recession-Proof Your Fundraising with These 3 Proven Strategies
You might be tempted to always market something new and latest and greatest. After all, doesn’t everyone want the hottest ideas? Doesn’t new information grab attention? No. Here’s why that won’t get you more gifts. Continue reading Which One Wins: Reminding or Informing Your Donors?
The digital revolution has rendered linear marketing obsolete and replaced it with a more organic, donor-driven experience. The Donor Pyramid is a thing of the past. Here’s what you can do. Continue reading Bye-Bye Donor Pyramid. Today’s Marketing Funnel Looks Like This.