Why You Need to Hit Your Donor’s Mailbox First Thing in 2019

Is mailing in December a nonprofit do or don’t? Traditionally, sending direct mail in December has been viewed as less-than-ideal in the nonprofit industry. The logic behind this was simple. Donors most likely just donated their year-end gifts—not to mention the added financial strain of the holidays. The assumption: No one wants to think aboutContinue reading Why You Need to Hit Your Donor’s Mailbox First Thing in 2019

Get Social: A Simple Guide to Improve Your Social Media

We get a lot of questions about using social media to promote planned giving. “How should we be using it?” “What’s the real opportunity?” We know that fundraising is all about doing more with less. To help you reach your social potential with ease, we’ve compiled some social media do’s and don’ts. Don’t: Create aContinue reading Get Social: A Simple Guide to Improve Your Social Media

Dear Sir/Madam: Your Marketing Needs to Be More Personal

“It’s not personal. It’s strictly business.” The person who coined this phrase must not have been referring to nonprofit work. As I see it, if we are to continue “doing business” successfully for our nonprofits then we have to make it more personal, especially in how we connect with donors and supporters. Today, it’s notContinue reading Dear Sir/Madam: Your Marketing Needs to Be More Personal