How You Know Nonprofit Work Is Right for You

Nearly half of nonprofit leaders left or planned to leave their position within the next two years, according to The Nonprofit Sector’s Leadership Deficit by The Bridgespan Group. More surprisingly, the major reason for leaving wasn’t retirement. Rather, 12 percent of nonprofit leaders left their positions to go to other organizations—making this the leading reasonContinue reading How You Know Nonprofit Work Is Right for You

The Anatomy of a Successful Marketing Program

Today we welcome back guest blog favorite and Stelter’s Editorial Director, Katie Parker. Katie worked for major international consumer magazines and websites for 12 years before joining our Stelter team as the head of our content strategy and execution. Gut-check time. Let’s peek at your upcoming 2018 communications by answering one simple question: Are youContinue reading The Anatomy of a Successful Marketing Program

The Secret to True Love: Giving as a Couple

Hearts, chocolate, roses—love and sweet things are in the air today. The sweetest notion? Couples really do love … giving together. “Giving is a source of agreement among couples.” —2017 Fidelity Charitable survey A 2017 Fidelity Charitable report found that more than 80 percent of its donors make giving decisions as a couple, including whichContinue reading The Secret to True Love: Giving as a Couple

The Great Integration: Marketing Communications

What is true integrated marketing communications anyway? We are all familiar with the term. For most of us, it means logo consistency and, for larger organizations, centralizing all marketing functions; but this doesn’t even begin to encompass all that is integrated marketing communications. It was a term coined by concept-creator and developer Don Schultz, aContinue reading The Great Integration: Marketing Communications

Why Their Voice Is Better Than Yours: The Art of the Testimonial

Today we welcome a special guest: Stelter’s Editorial Director, Katie Parker. Katie worked for major international consumer magazines and websites for 12 years before joining our Stelter team as the head of our content strategy and execution. When it comes to financial decisions in your own life, whose voice do you depend on? For instance,Continue reading Why Their Voice Is Better Than Yours: The Art of the Testimonial