Why It’s Time to Re-Think the Self-Mailer

Nonprofits have been marketing planned giving for over 40 years with good success, but advances in technology and a shift in consumer behavior to a more ‘self-directed consumer’ have pushed more nonprofits to try and find the “silver bullet” for planned giving marketing. If you’re looking for one in this post, I’ll save you theContinue reading Why It’s Time to Re-Think the Self-Mailer