“Does this make sense, and does it get us to the right place?” I hope you’ve asked yourself this more than once at work. (Some days, minute to minute?) It’s smart to engage the brakes from time to time, to pause to ensure that organizationally speaking, you’re headed in the right direction, with common causeContinue reading Is Your Nonprofit on the Right Track?
A few weeks ago, I shared that it’s time to re-think the self-mailer to get the best results from your planned giving mailings. Today, I’m giving you some insight into a simple but (many times) overlooked aspect of those mailing packages: the cover letter. This is often the first part of the mailing your donorsContinue reading 10 Ways to Knock Your Cover Letter Out of the Park
Been there, done that, right? We’ve all marched through the interview process at one time or another, sitting at the table, suited up or asking the questions, gathering war stories to share. When you’re the one making the hire, what you ask is more important than what you say. Today, we offer a few keyContinue reading Hiring Smart: Strategies for a Better Interview Process
Father’s Day is upon us. So, what do we fondly recall about our dads? And, our moms, for that matter? What is it that sticks in our memory about a parent? The car he drove? Maybe. The job he had? Sure. Perhaps the music he listened to? Definitely! I know this was a driver inContinue reading Being There: A Father’s Day Reflection for Fundraisers
Early on in my career I overheard a well-respected co-worker saying that he considered his day to be productive when he got one big thing accomplished, start to finish. “Just one thing? Easy stuff,” I remember thinking. Then I looked down at my to-do’s and realized that was easier said than done. Turns out heContinue reading Making the Most of Your 1,440 Minutes
Nonprofits have been marketing planned giving for over 40 years with good success, but advances in technology and a shift in consumer behavior to a more ‘self-directed consumer’ have pushed more nonprofits to try and find the “silver bullet” for planned giving marketing. If you’re looking for one in this post, I’ll save you theContinue reading Why It’s Time to Re-Think the Self-Mailer