Inflation is at its highest rate in 40 years. For many leaders in the nonprofit community, this is uncharted territory. Here’s a roadmap. Continue reading Inflation’s BIG Effect on Donors, Dollars and Doing Good
Yes, You Can Measure ROI in Planned Giving. Here’s How.
Certainly, securing planned gifts is critical—and fundamental—to your nonprofit’s sustainability, but planned giving is also about cultivation. Here’s how successful programs measure ROI. Continue reading Yes, You Can Measure ROI in Planned Giving. Here’s How.
The #1 Mistake in Fundraising Is…
Have you ever heard the fundraising suggestion, listen your way to the gift? Today we help you avoid the critical mistake of rushing your donor. Continue reading The #1 Mistake in Fundraising Is…
5 Reality Checks: Is Your Board On Board with Planned Giving?
If you have a board that looks bored when planned giving comes up, a few reality checks may be in order. Continue reading 5 Reality Checks: Is Your Board On Board with Planned Giving?
How to Share Comfort and Condolences with Someone Who’s Grieving
At some point in your career, you’ll likely be working with a supporter who has just lost a loved one. It’s never easy to know what to do or say. For times like these, I offer a few helpful resources. Continue reading How to Share Comfort and Condolences with Someone Who’s Grieving
The Evolution of Nonprofit Storytelling: Who’s the Hero?
Recently, nonprofits have shifted from being less org-centric and more donor-centric. In these stories, organizations are fueled by heroic donors who serve other people. This engages the donor more, meeting them where they are and celebrating their generosity. But, let’s be mindful of over-correction. Continue reading The Evolution of Nonprofit Storytelling: Who’s the Hero?
[Free Download] Impact CGAs Offer a Smart Way to Fundraise
Meet a new blended gift opportunity: The Impact CGA. It combines a traditional charitable gift annuity with an outright gift of the annuity payments to the charity for a term of years (typically 3-5 years). Continue reading [Free Download] Impact CGAs Offer a Smart Way to Fundraise
Want Consistency and Reach? Integrated Marketing to the Rescue!
Integrated marketing builds a strong brand and, with the right messaging, a loyal following. It can also reduce costs by reusing content across different channels. Continue reading Want Consistency and Reach? Integrated Marketing to the Rescue!
2022 National Holidays for Planned Giving Fundraisers to Celebrate
Free download alert! Get our 2022 calendar as a great starting point for the year’s marketing. We selected days that relate to the planned giving industry and the common donor age group. In celebrating, you’ll join others who are bringing these days into the public consciousness, like media outlets, bloggers, influencers and retailers. Continue reading 2022 National Holidays for Planned Giving Fundraisers to Celebrate
Two Key Resources for Building Donor Trust
I wanted to bring your attention to two key resources. One can play a role in your donor-facing communication, the other can provide a foundation for the development of your nonprofit. I’m talking about the Donor Bill of Rights and the National Standards for Gift Planning Success. Continue reading Two Key Resources for Building Donor Trust
The 13 Best Blogs and Podcasts We’re Enjoying Right Now
The online publishing game has exploded over the past two years with more voices and more ideas being launched daily. Do you agree with our picks for this year’s favorites? Continue reading The 13 Best Blogs and Podcasts We’re Enjoying Right Now
5 Fundamentals for Your Planned Giving Program in the New Year
Now’s the time to take a breath, remain focused and build the foundation for future years of growth. These five fundamentals will start your 2022 program on solid footing. Continue reading 5 Fundamentals for Your Planned Giving Program in the New Year
Repetition Is Powerful: Why Frequency Makes Your Marketing More Effective
Sadly for us, no one reads or remembers everything we send. When you start to worry that your materials are becoming repetitive, remember that repetition in marketing is a good thing. Continue reading Repetition Is Powerful: Why Frequency Makes Your Marketing More Effective
Top 5 Webinars: Commit an Hour to Get Better at Your Job
For this annual post I went back to our full selection of webinars—which we’ve archived since 2009. I picked five that you simply must see. Continue reading Top 5 Webinars: Commit an Hour to Get Better at Your Job
Best Blogs of 2021: Did You Miss Any of These?
We hope these pivotal blogs of the past 12 months helped you navigate your fundraising programs and your donor conversations. If you missed a post, here’s your chance to see what your colleagues at other nonprofits were most interested in. Continue reading Best Blogs of 2021: Did You Miss Any of These?