I was thinking this morning of the adage, you never get a second chance to make a first impression. I was wondering what that might mean today, when more and more first impressions are made on a screen. Continue reading 5 Key Elements for Successful Fundraising Websites
In her continuing series, we welcome special guest, Stelter Editorial Director, Katie Parker. The classic call to action is “Buy Now!”. This slick phrase hits all the high notes: It’s urgent, clear, actionable and succinct. Every day your donors are bombarded by interruptive marketing and plenty of attempts to call their attention to a brand’s desiredContinue reading Avoid These! 10 Mistakes in Calls to Action
