I was thinking this morning of the adage, you never get a second chance to make a first impression. I was wondering what that might mean today, when more and more first impressions are made on a screen. Continue reading 5 Key Elements for Successful Fundraising Websites
The classic call to action is “Buy Now!”. This slick phrase hits all the high notes: It’s urgent, clear, actionable and succinct. Every day your donors are bombarded by interruptive marketing and plenty of attempts to call their attention to a brand’s desired action (one study suggests we are served as many as 10,000 messagesContinue reading Avoid These! 10 Mistakes in Calls to Action
