What’s the hardest working piece of any direct mail package? Your cover letter. The first thing your donor sees when they open the envelope, your cover letter can do some heavy lifting—if it’s done right. Continue reading 4 Things Your Cover Letter Needs To Do (and 1 Thing it Shouldn’t)
Direct mail. Email. Social media. They all play together in today’s best-performing fundraising campaigns. Here are some guideposts for your best response. Continue reading Increase Response: How to Coordinate Direct Mail, Email and Social Media Posts
Supply chain hurdles don’t define everyone’s decisions. Marketers who plan and remain flexible are successfully navigating this moment. Here are the secrets to their success. Continue reading As Supply Chain Woes Continue, Smart Marketers Are Doing This
Sadly for us, no one reads or remembers everything we send. When you start to worry that your materials are becoming repetitive, remember that repetition in marketing is a good thing. Continue reading Repetition Is Powerful: Why Frequency Makes Your Marketing More Effective
Consider this: Paper prices have gone up a little more than 25% since January 2021. We also know the supply chain is not a short-term issue. The following tips help you take control, today. Continue reading Why Is There a Paper Shortage and What Can I Do About It?
Is mailing in December a nonprofit do or don’t? Traditionally, sending direct mail in December has been viewed as less-than-ideal in the nonprofit industry. The logic behind this was simple. Donors most likely just donated their year-end gifts—not to mention the added financial strain of the holidays. The assumption: No one wants to think aboutContinue reading Why You Need to Hit Your Donor’s Mailbox First Thing in 2019
“It’s not personal. It’s strictly business.” The person who coined this phrase must not have been referring to nonprofit work. As I see it, if we are to continue “doing business” successfully for our nonprofits then we have to make it more personal, especially in how we connect with donors and supporters. Today, it’s notContinue reading Dear Sir/Madam: Your Marketing Needs to Be More Personal
