HubSpot reports that 67% of Boomers watch YouTube and 44% of Boomers visit YouTube daily. Here’s how to connect with a key audience where they are. Continue reading Baby Boomers Love Video (Psst: So You Should, Too)
Social Proof: Why We Look to Others to Tell Us How to Behave
Social proof has become the currency of marketing and it plays a powerful role in fundraising, too. Here’s how to use social proof in your next appeal. Continue reading Social Proof: Why We Look to Others to Tell Us How to Behave