Do your donors feel like “philanthropists?” Many would say no. They don’t have the millions it takes to be in that category. But they’re wrong. It’s not the amount given that makes a philanthropist. This National Philanthropy Day (Nov. 15), celebrate your donors and the impact they make, helping them see they can embrace philanthropy regardless of wealth or status. Continue reading National Philanthropy Day Is Nov. 15: 6 Tips to Nurture Your Prospects’ Gift-Giving Power
Baby Boomers Love Video (Psst: So You Should, Too)
HubSpot reports that 67% of Boomers watch YouTube and 44% of Boomers visit YouTube daily. Here’s how to connect with a key audience where they are. Continue reading Baby Boomers Love Video (Psst: So You Should, Too)
Social Proof: Why We Look to Others to Tell Us How to Behave
Social proof has become the currency of marketing and it plays a powerful role in fundraising, too. Here’s how to use social proof in your next appeal. Continue reading Social Proof: Why We Look to Others to Tell Us How to Behave