With every marketing piece that we encounter—an email on our phone, an envelope in our mailbox, a post on our Facebook wall—we ask, Is this worth my time? The fact that you’re reading these words implies that you likely did all the following: Opened an email or stumbled upon a social media post from TheContinue reading How to Make Them Care: Inspire Donors Through Storytelling
The season of giving and receiving is here. Instead of wrapped gifts and glad tidings, however, let’s reflect on the season in a way that speaks to our business. The reciprocal nature of giving and receiving with donors, of building relationships with them that last throughout every season and through the years. The Fundraising EffectivenessContinue reading The 3 Things Your Donors Really Want
We’ve all heard the phrase, ”Don’t put all your eggs in one basket!” The meaning behind this old saying: Don’t put all your efforts into one thing because you could lose everything else—and be left with nothing altogether. The same logic applies to fundraising. While we at Stelter spend majority of our time in theContinue reading How to Fill Your Baskets with Funding Support
Have you heard? The kindness is catching, and it’s going global. Knowing you, my planned giving friends, you’re already committing random acts of kindness daily. It’s who you are and what you’re inclined to do, especially in the realm of nonprofit work. The good news is that we’re taking it to the streets: World KindnessContinue reading 3 Ways to Thank Your Supporters on World Kindness Day
Let’s face it, planned giving has a spooky side. As fundraisers, you may have your share of nonprofit horror stories. But being prepared, makes things a whole lot less scary. SCARY TRUTHS OF PLANNED GIVING Gift planning isn’t easy, and it can be confusing. Bequests, CGAs, DAFs—these acronyms can overwhelm your donors. That’s why you’reContinue reading Scary Truths About Planned Giving
“It’s not personal. It’s strictly business.” The person who coined this phrase must not have been referring to nonprofit work. As I see it, if we are to continue “doing business” successfully for our nonprofits then we have to make it more personal, especially in how we connect with donors and supporters. Today, it’s notContinue reading Dear Sir/Madam: Your Marketing Needs to Be More Personal
