Legacy donors have made an expression of trust and commitment to your cause. If they were to tell you what they want from your next communication, these five things would top the list. Continue reading Dear Fundraiser: How To Write a Cover Letter I’ll Actually Read (Sincerely, A Society Member)
Thousands of brands compete daily for attention. As a fundraiser, your job is to inspire your donors to solve a problem—they want to do more good, their estate is disorganized, they want to avoid a tax hit—while recognizing that they have other priorities. Here’s why keeping your message concise helps you stand out. Continue reading Say Less, Earn More: The Power of Brevity in Planned Giving Marketing
