Giving USA 2024 numbers are out! Lynn M. Gaumer, J.D., gives us a peek inside the report, sharing information about the distribution of charitable dollars, the impact of economic factors on donor behavior, and where opportunities lie for your fundraising efforts in the second half of 2024.Continue reading Giving USA 2024: Inside the Numbers – Plus A Look Back and A Look Ahead
Storytelling is a powerful tool. In his 2022 series, “The Storytelling Fundraiser”, Dr. Russell James tells us that, “compelling fundraising story does something special. It leads to giving.” Here’s the one word you need to make your stories compelling. Continue reading This One Word Describes the Best Fundraising Stories
We’re halfway through 2022, marking a nice time to revisit our annual fundraising predictions. We noted five key marketing trends to watch this year. So, how are we doing? Continue reading REWIND The 5 Fundraising Trends We Predicted for 2022: Where Do We Stand
