Giving USA 2024 numbers are out! Lynn M. Gaumer, J.D., gives us a peek inside the report, sharing information about the distribution of charitable dollars, the impact of economic factors on donor behavior, and where opportunities lie for your fundraising efforts in the second half of 2024.Continue reading Giving USA 2024: Inside the Numbers – Plus A Look Back and A Look Ahead
We’re halfway through 2022, marking a nice time to revisit our annual fundraising predictions. We noted five key marketing trends to watch this year. So, how are we doing? Continue reading REWIND The 5 Fundraising Trends We Predicted for 2022: Where Do We Stand
New year, new trends. Early on last year, we called out some 2018 planned giving marketing trends. And we’re back to do it again. So, what’s in store for planned giving in 2019? 1. The Donor Journey The idea of a journey is not new, but returning your focus to this simple methodology could be aContinue reading Planned Giving Trends to Watch this Year
