A recent report shows that trust not only influences whether a donor will give, it also influences how much they give. Here are some ways to build trust. Continue reading Just 18.5% of Donors “Highly Trust” Charities. So, What Do We Do?
Have you ever heard the fundraising suggestion, listen your way to the gift? Today we help you avoid the critical mistake of rushing your donor. Continue reading The #1 Mistake in Fundraising Is…￼
There’s little doubt that the pandemic has altered our lives. But its effect on younger people tells a new story, one that planned giving fundraisers should pay attention to. Continue reading Pave the Pipeline: Why Gen X and Millennials Matter
Most donors aren’t telling us if they’ve made a planned gift (according to a 2019 Giving USA study, fewer than 40% of legacy givers informed the nonprofit). Here we propose and solve for a key reason why: We’re not asking them! Continue reading This 1 Thing Encourages Donors to Tell You About Their Planned Gift
Take a deeper dive into Giving USA’s 2021 report to see how Americans rose to the challenge and gave in 2020. Plus, look ahead to today’s most successful fundraising strategies. Continue reading Giving USA 2021: Inside the Numbers