What data points do you examine to uncover the propensity to give, particularly when it comes to planned giving? Here are the top 9. Continue reading 9 Key Data Points for Finding Your Planned Giving Prospects
4 Signs That You Have a Good Planned Giving Prospect
Most Americans who expect to leave an inheritance aren’t including a gift in their estate plans. While some might see this news as disheartening, others see opportunity. Continue reading 4 Signs That You Have a Good Planned Giving Prospect
How to Select the Right Audience for Your Planned Giving Marketing
What aspect of your marketing mix can often go quietly overlooked, but actually makes the most difference where it counts? You guessed it: Audience selection. So, if you’re wondering why your results aren’t what you’d like them to be, start with your list. Today I’ll be sharing why, where and how to find the right audience. Plus, level up your list with my 3 pro tips below. Continue reading How to Select the Right Audience for Your Planned Giving Marketing