The next legacy donor in your database may never have made a gift. Discover why thanking supporters for their connection to your mission—not just their donations—can make a lasting impact.Continue reading The Power of Gratitude: Why Thanking Everyone Is a Smart Choice
Philanthropic psychology is a new concept—so if you haven’t heard of it—you aren’t alone. It’s the study of how people love people. Learn what the science behind Phil Psych means for your donor relationships and how you fundraise. Continue reading How To and Why You Should Love Your Donors (the Philanthropic Psychology Way)
The natural experiment forced on us by COVID-19 has pushed everyone to pivot and think differently. The planned giving world was no exception. Here’s how the recent past can direct our fundraising future. Continue reading The Real Impact of 2020 on Fundraising: What We Lost, What We Gained
