Amid the November whirlwind of gratitude and giving, National Philanthropy Day offers the perfect pause—a chance to thank donors, share impact stories, and kick off a meaningful Season of Giving.
Continue reading Turn National Philanthropy Day Into a Season of Giving
Estate Planning Awareness Week is coming up! Here’s how to use it to inspire donors to think about their legacy—and your mission’s future.Continue reading Help Your Supporters Plan for the Future During Estate Planning Awareness Week
August is National Make-A-Will Month—the perfect time to ease your donors’ concerns, offer simple tools, and show how estate planning can be an act of love for their families and the causes they care about. Continue reading National Make-a-Will Month: How to Support Donors in Planning Their Legacy
Let’s be real—planned giving can feel intimidating. But with the right guidance, it doesn’t have to be something donors shy away from. Here’s how to ease their concerns and get them thinking, “I can do this!” Continue reading 5 Reasons Your Donors Aren’t Considering a Planned Gift (Yet!)
Regret missing that webinar? No worries! Today we highlight the top 3 webinars from our 2024 series and provide you with easy access. Learn from industry experts John B. Kendrick, CAP®, MBA, MSJ; Lynn M. Gaumer, J.D., CAP®, Bryan Clontz, PhD, CFP®, CLU®, ChFC®, CAP®, AEP®, RICP®, CBP, ChSNC®; Johnne Syverson and more!
Continue reading Top 3 Webinars of 2024: Level-Up Your Planned Giving Know-How, One Hour at a Time
A new kind of giving day that shines the spotlight on donor advised funds (DAFs) is coming! October 10 is the first-ever DAFday. Learn more about the DAFday movement, how to participate and why you should. Plus, uncover 10 reasons why DAFs are perfect for your donors. Continue reading Get Ready for DAFday, the Ultimate 10/10 Celebration!
Forty percent of the success of your planned giving marketing efforts depends on one thing—your audience. Sounds important. Are you dedicating the time and energy to ensure you get it right? Continue reading Your Planned Giving Marketing Success Starts Here: The “Who”
Did you see the eclipse on Monday? It was a short moment in time that felt meaningful to millions across North America. The experience will likely be one many remember for years to come. What about your nonprofit? Are you creating moments like these for your donors? Are you asking your donors about their special moments? Grabbing on to those small, special moments with donors can leave an enduring impact on your donor and your nonprofit. Continue reading How to Nurture the Beauty of Small yet Special Moments With Your Donors
Today we welcome Senior Content Specialist, Mari O’Grady, to provide tips on writing donor stories that will inspire readers to contemplate just how impactful their own legacy could be..
Continue reading Shared Identity, Inspiration and Autonomy in Storytelling for Higher Ed
Whether you’re a fundraiser guiding your donors through a tricky situation, or a donor scared to look their future (and death) in the eye—let’s face it—planned giving can be a bit frightening. Here are six reasons donors often feel scared about committing to a planned gift and what you can do to ease their fears. Continue reading 6 Ways Planned Giving Scares Your Donors (And How You Can Ease Their Fears)
Budget season brings all kinds of stress…not to mention an obsession with Excel formulas and Google presentations. But, with 2023 on the horizon, it pays—apologies for the pun—to think critically about budgets. It’s especially savvy to lay out a strategy for securing a budget for planned giving marketing. Continue reading How to Secure a Budget for Planned Giving (Psst: It Pays for Itself)
In our roles as planned giving fundraisers, we get to support donors as they make the trek from mission-lovers to legacy givers. Stelter recently spent time mapping this journey, identifying five unique phases. Continue reading How to Move Your Donors on a Journey From Interested to Invested
Here are five marketing trends we predict for 2022. Continue reading The Future of Fundraising: 5 Marketing Trends for the New Year
From initial outreach to stewardship, feed donors a constant diet of Yes! emotions. Here’s how, according to a research from Stelter and behavioral science experts. Continue reading What Makes Donors Give? The Science Behind the “Yes!”
Here’s a simple way to think about fundraising from the fundraiser’s perspective: Get bored. My favorite example of this from a client was a $75,000 CGA gift from a donor who received messaging for three years before committing. They were the right person getting the right message and the donor decided when it was the right time. What does “boredom” sound like for planned giving fundraisers? Find out here: Continue reading Why You Should ‘Get Bored’ With Your Fundraising
