Could your legacy society use a “glow-up”? We’ve got tips to give it new life, reignite donor excitement, and make it a group your donors want to be a part of. Continue reading Get Your Legacy Society Going Again in 2025 With These 5 Tips
Dear Fundraiser: How To Write a Cover Letter I’ll Actually Read (Sincerely, A Society Member)
Legacy donors have made an expression of trust and commitment to your cause. If they were to tell you what they want from your next communication, these five things would top the list. Continue reading Dear Fundraiser: How To Write a Cover Letter I’ll Actually Read (Sincerely, A Society Member)
How to Cultivate Donor Loyalty: 5 Marketing Tips
A friend of mine, a retired hospice-facility fundraiser, recently made a sizable gift to a local women’s shelter. But she never received an acknowledgment or thank you. She was even told, “No thanks, we’ve got it covered,” when she volunteered to write their thank you notes. Needless to say, she’s hesitant to go any furtherContinue reading How to Cultivate Donor Loyalty: 5 Marketing Tips