Let’s be honest: The likelihood of directly receiving a planned gift because of what you write, in a marketing solicitation for example, no matter how eloquently presented, is, well, low. “Huh?” you might be asking yourself. “Then why am I reading this?!” Stay with me. Continue reading How to Write Planned Giving Materials That Engage Your Donors
Think direct mail and digital, not direct mail or digital. Here are 5 tips to strengthen your multichannel marketing efforts for planned giving. Continue reading The Truth About Direct Mail and Digital Marketing
The classic call to action is “Buy Now!”. This slick phrase hits all the high notes: It’s urgent, clear, actionable and succinct. Every day your donors are bombarded by interruptive marketing and plenty of attempts to call their attention to a brand’s desired action (one study suggests we are served as many as 10,000 messagesContinue reading Avoid These! 10 Mistakes in Calls to Action
