Some surprising news was announced by the American Council on Gift Annuities (ACGA). Get all the details from our Senior Gift Planning Consultant, Lynn M. Gaumer, J.D.Continue reading SPECIAL UPDATE: Gift Annuity Rates Are Going Up After All
4 Tips to Ensure Your Planned Giving Landing Page Converts
Are you struggling to get results from your planned giving landing page? Unlock the key to conversion success with these 4 tips. Continue reading 4 Tips to Ensure Your Planned Giving Landing Page Converts
Head vs. Heart Marketing: Which One Wins With Your Donors?
When it comes to your donor marketing where is your focus? On the head or the heart? Today we look at the power of both emotional and rational marketing appeals and learn why they work and why they might not. Continue reading Head vs. Heart Marketing: Which One Wins With Your Donors?
New Gift Annuity Rates Released (Plus, Get Your Free Download)
The American Council on Gift Annuities has released a new schedule of suggested maximum gift annuity rates for gifts established on or after Jan. 1, 2023. Get all the details from our Senior Gift Planning Consultant, Lynn M. Gaumer, J.D.Continue reading New Gift Annuity Rates Released (Plus, Get Your Free Download)
Is Your Nonprofit on Facebook? Here Are 3 Mistakes Not to Make.
Everyone has a presence on Facebook these days. Your mom, your aunt, the small business down the block, Target, heck, even the NFL has a page. If your nonprofit has yet to join the crowd, you should consider it. But be wary of these common mistakes. Continue reading Is Your Nonprofit on Facebook? Here Are 3 Mistakes Not to Make.
6 Ways Planned Giving Scares Your Donors (And How You Can Ease Their Fears)
Whether you’re a fundraiser guiding your donors through a tricky situation, or a donor scared to look their future (and death) in the eye—let’s face it—planned giving can be a bit frightening. Here are six reasons donors often feel scared about committing to a planned gift and what you can do to ease their fears. Continue reading 6 Ways Planned Giving Scares Your Donors (And How You Can Ease Their Fears)
[Special Update] New CGA Rates Released
The American Council on Gift Annuities has released a new schedule of suggested maximum gift annuity rates for gifts established on or after July 1, 2022. Get all the details from our senior gift planning consultant, Lynn M. Gaumer, J.D.Continue reading [Special Update] New CGA Rates Released
Soooooo, Should I Care About Email Open Rates Anymore?
For years, open rate was the go-to metric for email performance. It was easy to measure, easy to test and it provided a helpful starting point for gauging donor interest. So without it—or rather, with every Apple email looking “opened”—what’s a marketer to do? Continue reading Soooooo, Should I Care About Email Open Rates Anymore?
[Special Update] New Charitable Gift Annuity Rates
The American Council on Gift Annuities has released a new schedule of suggested maximum gift annuity rates for gifts established on or after July 1, 2022. Get all the details from Stelter’s Senior Gift Planning Consultant, Lynn Gaumer, J.D.Continue reading [Special Update] New Charitable Gift Annuity Rates
How to Move Your Donors on a Journey From Interested to Invested
In our roles as planned giving fundraisers, we get to support donors as they make the trek from mission-lovers to legacy givers. Stelter recently spent time mapping this journey, identifying five unique phases. Continue reading How to Move Your Donors on a Journey From Interested to Invested
3 Tips (Plus Script Starters) for Getting Your First Meeting with a Prospect
Knowing how to ask for a prospect meeting is part art and part science. As you move forward with booking first meetings, incorporate these three tips.Continue reading 3 Tips (Plus Script Starters) for Getting Your First Meeting with a Prospect
4 Signs That You Have a Good Planned Giving Prospect
Most Americans who expect to leave an inheritance aren’t including a gift in their estate plans. While some might see this news as disheartening, others see opportunity. Continue reading 4 Signs That You Have a Good Planned Giving Prospect
How to Convert Donors When the Going Gets Tough
Looking for ways to continue donor conversion during these challenging times? Here are 7 tips to help your nonprofit convert donors when the going gets tough. Continue reading How to Convert Donors When the Going Gets Tough
UNICEF USA: From Handfuls to Hundreds of Planned Giving Prospects
After months of perseverance and talking the problem through with multiple departments, both at UNICEF USA and at Stelter, we’re now sending emails to target 80% of UNICEF USA’s top prospects. That means we went from engaging handfuls of donors to hundreds. (When one planned gift can range from thousands to millions of dollars, this increase can be tremendously impactful.) Continue reading UNICEF USA: From Handfuls to Hundreds of Planned Giving Prospects
How to Make the Case for Planned Giving: 3 Fundraising Truths
Planned giving is top of mind for many nonprofits this year, and for good reason. Take a look at these three fundraising facts that help make the case for planned giving. Continue reading How to Make the Case for Planned Giving: 3 Fundraising Truths