For years, open rate was the go-to metric for email performance. It was easy to measure, easy to test and it provided a helpful starting point for gauging donor interest. So without it—or rather, with every Apple email looking “opened”—what’s a marketer to do? Continue reading Soooooo, Should I Care About Email Open Rates Anymore?
Apple’s new update and their focus on privacy may signal the biggest change to email marketing since the introduction of the CAN-SPAM rules in 2003. Here’s what you need to know. Continue reading Yes, Apple’s iOS 15 Update Will Change Your Email Marketing