In our roles as planned giving fundraisers, we get to support donors as they make the trek from mission-lovers to legacy givers. Stelter recently spent time mapping this journey, identifying five unique phases. Continue reading How to Move Your Donors on a Journey From Interested to Invested
The #1 Mistake in Fundraising Is…
Have you ever heard the fundraising suggestion, listen your way to the gift? Today we help you avoid the critical mistake of rushing your donor. Continue reading The #1 Mistake in Fundraising Is…
Top 5 Webinars: Commit an Hour to Get Better at Your Job
For this annual post I went back to our full selection of webinars—which we’ve archived since 2009. I picked five that you simply must see. Continue reading Top 5 Webinars: Commit an Hour to Get Better at Your Job
Social Proof: Why We Look to Others to Tell Us How to Behave
Social proof has become the currency of marketing and it plays a powerful role in fundraising, too. Here’s how to use social proof in your next appeal. Continue reading Social Proof: Why We Look to Others to Tell Us How to Behave
Shifting to Noncash Gifts of Assets: One Nonprofit’s Success Story
Noncash gifts offer an enormous opportunity for fundraisers. Here are three tips courtesy of Jackie Franey, Director of Gift Planning Fundraising at The Nature Conservancy. Continue reading Shifting to Noncash Gifts of Assets: One Nonprofit’s Success Story
Latest Research: Planned Giving’s Positive Impact on Annual Giving
At almost 8 months into the novel coronavirus pandemic, many of us may be scratching our heads, wondering, “What’s next? When will it end? What do I need to do to keep our nonprofit above water and moving forward with our mission?” Continue reading Latest Research: Planned Giving’s Positive Impact on Annual Giving
Top 3 Webinars of 2018
We are back. After a long holiday weekend, recharging with family and friends, I hope you are feeling ready to take on 2019.
Now, I could talk about how yet another year has come and gone all too quickly. I could talk about how much we’ve learned and how our industry has changed over the course of 2018, which is all important. But today, I’d rather show you […] Continue reading Top 3 Webinars of 2018
This is the Secret to Fundraising Growth
Recently, we were lucky enough to have Russell James, J.D., Ph.D., CFP® join us for our webinar series. He shared his latest research in our webinar Why Cash Is Not King In Fundraising: Results From 1 Million Nonprofit Tax Returns. He uncovered the secret to fundraising growth—and it’s not cash. 3 Things to Think AboutContinue reading This is the Secret to Fundraising Growth