Struggling to get your emails delivered? It may be because Google and Yahoo recently unveiled three new email requirements to get into the inbox. Stelter’s Digital Manager, Bryan Lloyd, outlines these protocols and advises how to make sure you are in compliance. Continue reading Getting Your Email Delivered Just Got Harder: 3 New Email Rules From Google and Yahoo
Soooooo, Should I Care About Email Open Rates Anymore?
For years, open rate was the go-to metric for email performance. It was easy to measure, easy to test and it provided a helpful starting point for gauging donor interest. So without it—or rather, with every Apple email looking “opened”—what’s a marketer to do? Continue reading Soooooo, Should I Care About Email Open Rates Anymore?