The Evolution of Nonprofit Storytelling: Who’s the Hero?

Recently, nonprofits have shifted from being less org-centric and more donor-centric. In these stories, organizations are fueled by heroic donors who serve other people. This engages the donor more, meeting them where they are and celebrating their generosity. But, let’s be mindful of over-correction. Continue reading The Evolution of Nonprofit Storytelling: Who’s the Hero?