Which of our blog topics struck a chord with you this year? Today we’re reviewing the top 5 blogs from 2022. If you happened to miss one, here’s your chance to see what your colleagues were most interested in. Continue reading Best Blogs of 2022: Did You Miss Any of These?
What qualities do you need to be a great fundraiser? These seven will provide a strong foundation for success. Continue reading 7 Qualities That Make a Great Fundraiser
Who doesn’t love a freebie? Especially if it’s something that can spark a new giving idea, help your donors, or give you a head-start on an important task you’ve been putting off. Today we’ve rounded-up some valuable downloads offered in past blogs that will do all this and more. Continue reading Blog Round-Up: Don’t Miss Out On These Donor-Focused Freebies
What do your donors really want? Well, what do any of us want in a relationship? To be appreciated and valued? Yes. To be dealt with honestly and with respect? Absolutely. Donor relationships, however, have an additional layer that most others do not—generally, financial. With that in mind, here are three things donors want to feel their relationship with your nonprofit isn’t just a one-way street. Continue reading 3 Things Your Donors Really Want From Your Nonprofit
Many consider November National Philanthropy Month. Here are five easy ways to connect with your donors and thank them for the impact their giving has made. Continue reading 5 Creative Ways to Thank Donors During National Philanthropy Month
What data points do you examine to uncover the propensity to give, particularly when it comes to planned giving? Here are the top 9. Continue reading 9 Key Data Points for Finding Your Planned Giving Prospects
Everyone has a presence on Facebook these days. Your mom, your aunt, the small business down the block, Target, heck, even the NFL has a page. If your nonprofit has yet to join the crowd, you should consider it. But be wary of these common mistakes. Continue reading Is Your Nonprofit on Facebook? Here Are 3 Mistakes Not to Make.
Whether you’re a fundraiser guiding your donors through a tricky situation, or a donor scared to look their future (and death) in the eye—let’s face it—planned giving can be a bit frightening. Here are six reasons donors often feel scared about committing to a planned gift and what you can do to ease their fears. Continue reading 6 Ways Planned Giving Scares Your Donors (And How You Can Ease Their Fears)
Today we’re highlighting blogs filled with fundraising tips that you can add to your to-do list. Continue reading Blog Round-Up: Make Things Simple With Lists
Budget season brings all kinds of stress…not to mention an obsession with Excel formulas and Google presentations. But, with 2023 on the horizon, it pays—apologies for the pun—to think critically about budgets. It’s especially savvy to lay out a strategy for securing a budget for planned giving marketing. Continue reading How to Secure a Budget for Planned Giving (Psst: It Pays for Itself)
Here are a few tips to make the most of your donor outreach before and during Estate Planning and Awareness Week. Continue reading Estate Planning Awareness Week is October 17-23. Let’s Get Started.
When it comes to fundraising, the assumption has always been that January would be a waste of marketing dollars. I made the same assumption, but then a few years ago I had an interesting conversation with a colleague of mine. Continue reading Be First in 2023! The Case for Fundraising Early.
You want to make an ask that encourages action. You want a “yes.” To get there, avoid a few common mistakes. Continue reading Avoid These 10 Common Mistakes When Making the Ask
Direct mail. Email. Social media. They all play together in today’s best-performing fundraising campaigns. Here are some guideposts for your best response. Continue reading Increase Response: How to Coordinate Direct Mail, Email and Social Media Posts
Planned giving professionals get to help donors consider how they want to be remembered and how they want their values to live on. Now, how do we market that? Continue reading Inspire Your Donors to Say, “An Estate Gift is a Smart Choice”
