Here are a few tips to make the most of your donor outreach before and during Estate Planning and Awareness Week. Continue reading Estate Planning Awareness Week is October 17-23. Let’s Get Started.
When it comes to fundraising, the assumption has always been that January would be a waste of marketing dollars. I made the same assumption, but then a few years ago I had an interesting conversation with a colleague of mine. Continue reading Be First in 2023! The Case for Fundraising Early.
You want to make an ask that encourages action. You want a “yes.” To get there, avoid a few common mistakes. Continue reading Avoid These 10 Common Mistakes When Making the Ask
Direct mail. Email. Social media. They all play together in today’s best-performing fundraising campaigns. Here are some guideposts for your best response. Continue reading Increase Response: How to Coordinate Direct Mail, Email and Social Media Posts
Planned giving professionals get to help donors consider how they want to be remembered and how they want their values to live on. Now, how do we market that? Continue reading Inspire Your Donors to Say, “An Estate Gift is a Smart Choice”
I was thinking this morning of the adage, you never get a second chance to make a first impression. I was wondering what that might mean today, when more and more first impressions are made on a screen. Continue reading 5 Key Elements for Successful Fundraising Websites
If you can assess your donor/prospect’s personality on our FREE chart, you can help prepare a case that builds trust and personalizes your sales approach. Continue reading [Infographic] 4 Donor Types and How to Motivate Them
Today is YOUR day! On National Nonprofit Day we want to recognize the positive impact nonprofits like yours have on communities and the world. Continue reading Happy National Nonprofit Day! Thank You for All You Do.
You might be tempted to always market something new and latest and greatest. After all, doesn’t everyone want the hottest ideas? Doesn’t new information grab attention? No. Here’s why that won’t get you more gifts. Continue reading Which One Wins: Reminding or Informing Your Donors?
The digital revolution has rendered linear marketing obsolete and replaced it with a more organic, donor-driven experience. The Donor Pyramid is a thing of the past. Here’s what you can do. Continue reading Bye-Bye Donor Pyramid. Today’s Marketing Funnel Looks Like This.
Our industry is working to celebrate identity and represent authentically. Identifying our implicit biases is an important place to start. Continue reading Diversity, Equity and Inclusion (DEI) In Fundraising: How to Address Implicit Bias
With social media, you can find a large market and your reach has minimal cost, especially compared to other marketing channels. The trouble is, every brand is trying to maximize their social ROI. So, what can you do to stand out? Continue reading 12 Tips for Winning on Social Media
Storytelling is a powerful tool. In his 2022 series, “The Storytelling Fundraiser”, Dr. Russell James tells us that, “compelling fundraising story does something special. It leads to giving.” Here’s the one word you need to make your stories compelling. Continue reading This One Word Describes the Best Fundraising Stories
We’re halfway through 2022, marking a nice time to revisit our annual fundraising predictions. We noted five key marketing trends to watch this year. So, how are we doing? Continue reading REWIND The 5 Fundraising Trends We Predicted for 2022: Where Do We Stand
In fundraising, an objection is almost always better than indifference. Yes, objections can drive your conversation off track and can certainly be frustrating, but objections are also a sign of a prospect who’s listening and considering. Continue reading 8 Strategies to Try When a Prospect Says “No Thanks”