If you can assess your donor/prospect’s personality on our FREE chart, you can help prepare a case that builds trust and personalizes your sales approach. Continue reading [Infographic] 4 Donor Types and How to Motivate Them
Happy National Nonprofit Day! Thank You for All You Do.
Today is YOUR day! On National Nonprofit Day we want to recognize the positive impact nonprofits like yours have on communities and the world. Continue reading Happy National Nonprofit Day! Thank You for All You Do.
Which One Wins: Reminding or Informing Your Donors?
You might be tempted to always market something new and latest and greatest. After all, doesn’t everyone want the hottest ideas? Doesn’t new information grab attention? No. Here’s why that won’t get you more gifts. Continue reading Which One Wins: Reminding or Informing Your Donors?
Bye-Bye Donor Pyramid. Today’s Marketing Funnel Looks Like This.
The digital revolution has rendered linear marketing obsolete and replaced it with a more organic, donor-driven experience. The Donor Pyramid is a thing of the past. Here’s what you can do. Continue reading Bye-Bye Donor Pyramid. Today’s Marketing Funnel Looks Like This.
Diversity, Equity and Inclusion (DEI) In Fundraising: How to Address Implicit Bias
Our industry is working to celebrate identity and represent authentically. Identifying our implicit biases is an important place to start. Continue reading Diversity, Equity and Inclusion (DEI) In Fundraising: How to Address Implicit Bias
12 Tips for Winning on Social Media
With social media, you can find a large market and your reach has minimal cost, especially compared to other marketing channels. The trouble is, every brand is trying to maximize their social ROI. So, what can you do to stand out? Continue reading 12 Tips for Winning on Social Media
REWIND The 5 Fundraising Trends We Predicted for 2022: Where Do We Stand
We’re halfway through 2022, marking a nice time to revisit our annual fundraising predictions. We noted five key marketing trends to watch this year. So, how are we doing? Continue reading REWIND The 5 Fundraising Trends We Predicted for 2022: Where Do We Stand
8 Strategies to Try When a Prospect Says “No Thanks”
In fundraising, an objection is almost always better than indifference. Yes, objections can drive your conversation off track and can certainly be frustrating, but objections are also a sign of a prospect who’s listening and considering. Continue reading 8 Strategies to Try When a Prospect Says “No Thanks”
How to Write a Donor Appreciation Letter
When a donor returns a reply device from your print mailing or downloads a digital guide from your website, you can make a connection. Knowing that your time is valuable, we’ve crafted starter copy for your follow-up. Continue reading How to Write a Donor Appreciation Letter
Soooooo, Should I Care About Email Open Rates Anymore?
For years, open rate was the go-to metric for email performance. It was easy to measure, easy to test and it provided a helpful starting point for gauging donor interest. So without it—or rather, with every Apple email looking “opened”—what’s a marketer to do? Continue reading Soooooo, Should I Care About Email Open Rates Anymore?
Baby Boomers Love Video (Psst: So You Should, Too)
HubSpot reports that 67% of Boomers watch YouTube and 44% of Boomers visit YouTube daily. Here’s how to connect with a key audience where they are. Continue reading Baby Boomers Love Video (Psst: So You Should, Too)
10 FREE Ways to Ask for a Planned Gift
Getting planned giving and estate planning concepts in front of donors regularly is critical…and you don’t have to have a huge budget to do it. Continue reading 10 FREE Ways to Ask for a Planned Gift
Don’t Miss These Takeaways from the AFP ICON Conference
The AFP ICON conference, put on by the Association of Fundraising Professionals, is the world’s largest conference for professional fundraisers. Some 3,000 attendees from five continents gathered. Here are five top conference takeaways. Continue reading Don’t Miss These Takeaways from the AFP ICON Conference
Just 18.5% of Donors “Highly Trust” Charities. So, What Do We Do?
A recent report shows that trust not only influences whether a donor will give, it also influences how much they give. Here are some ways to build trust. Continue reading Just 18.5% of Donors “Highly Trust” Charities. So, What Do We Do?
How to Move Your Donors on a Journey From Interested to Invested
In our roles as planned giving fundraisers, we get to support donors as they make the trek from mission-lovers to legacy givers. Stelter recently spent time mapping this journey, identifying five unique phases. Continue reading How to Move Your Donors on a Journey From Interested to Invested