The risks of not investing in a “thank you” strategy outweigh the typical arguments of no time, no budget and no ROI. Let’s look at a few key wins of saying thanks. Continue reading Does Your Fundraising Include These Two Powerful Words?
[Free Images]: 6 Creative Ways to Thank Donors on National Philanthropy Day
Does your nonprofit celebrate National Philanthropy Day? It offers a chance to connect to donors and thank them for the impact their support has had on your mission. This year it falls on Monday, November 15. Continue reading [Free Images]: 6 Creative Ways to Thank Donors on National Philanthropy Day
How to Hang On to Top Fundraisers in a Hot Job Market
Your team was prone to burnout even before the pandemic, and they’re likely even more receptive to the siren call of recruiters now. So, what can you do? Continue reading How to Hang On to Top Fundraisers in a Hot Job Market
Collateral is No Good on The Shelf: Here’s How to Get It in Donors’ Hands
Let’s shift our mindset. What if, instead of a “leave-behind,” collateral became the “lead-with.” Continue reading Collateral is No Good on The Shelf: Here’s How to Get It in Donors’ Hands
Estate Planning Awareness Week Is Oct. 18-24. Let’s Prep for Outreach.
From Oct. 18 to 24, the critical documents that we talk about every day get their moment in the news cycle. We’ve pulled together tips to make the most of your donor outreach. Continue reading Estate Planning Awareness Week Is Oct. 18-24. Let’s Prep for Outreach.
Pave the Pipeline: Why Gen X and Millennials Matter
There’s little doubt that the pandemic has altered our lives. But its effect on younger people tells a new story, one that planned giving fundraisers should pay attention to. Continue reading Pave the Pipeline: Why Gen X and Millennials Matter
Your Donors Value You. Here’s Why You’re Good at What You Do.
You inspire donors, connect them with the resources they need, and it’s you who assures them that their gifts will be used as they intend. Here are three ways you make a donor feel great. Continue reading Your Donors Value You. Here’s Why You’re Good at What You Do.
3 Charts That Confirm What You Already Know: Your Donors Are Online
In short order, digital has changed everything. Advancing technology has directly impacted the how, when and why donors give. If you want more proof than me just saying it, I’ve got three charts that reiterate the point. Continue reading 3 Charts That Confirm What You Already Know: Your Donors Are Online
What Great Gift Planning Programs Have in Common: Meet the National Standards
The goal? Develop fundamental best practices for creating sustainable, well-constructed gift planning efforts at any organization, regardless of size, scope or history. The output? Sixteen standards, a checklist of best practices, plus tools and links that put the practices into action. Continue reading What Great Gift Planning Programs Have in Common: Meet the National Standards
3 Tips to Make Your Marketing Visuals Pop (Not Flop)
Here are three tips we’ve honed from creating thousands of print and digital appeals each year. We’ve seen what moves a donor to action and what sits unread. Let’s get into the details—and some examples—of visuals that pop. Continue reading 3 Tips to Make Your Marketing Visuals Pop (Not Flop)
Shifting to Noncash Gifts of Assets: One Nonprofit’s Success Story
Noncash gifts offer an enormous opportunity for fundraisers. Here are three tips courtesy of Jackie Franey, Director of Gift Planning Fundraising at The Nature Conservancy. Continue reading Shifting to Noncash Gifts of Assets: One Nonprofit’s Success Story
What Makes Donors Give? The Science Behind the “Yes!”
From initial outreach to stewardship, feed donors a constant diet of Yes! emotions. Here’s how, according to a research from Stelter and behavioral science experts. Continue reading What Makes Donors Give? The Science Behind the “Yes!”
Dear Fundraiser: How To Write a Cover Letter I’ll Actually Read (Sincerely, A Society Member)
Legacy donors have made an expression of trust and commitment to your cause. If they were to tell you what they want from your next communication, these five things would top the list. Continue reading Dear Fundraiser: How To Write a Cover Letter I’ll Actually Read (Sincerely, A Society Member)
8 Tips for Writing Calls to Action That Readers Won’t Overlook
With a powerful call to action, you have the opportunity to lead readers from “What do I do?” to “Today’s the day!”. These eight tips get calls to action noticed. Continue reading 8 Tips for Writing Calls to Action That Readers Won’t Overlook
The Real Impact of 2020 on Fundraising: What We Lost, What We Gained
The natural experiment forced on us by COVID-19 has pushed everyone to pivot and think differently. The planned giving world was no exception. Here’s how the recent past can direct our fundraising future. Continue reading The Real Impact of 2020 on Fundraising: What We Lost, What We Gained