Our series wraps up this week with three techniques to help you get the most out of your donor conversations (plus get a free download to kick-start your question pool). Continue reading The Art of Listening and Probing: Building Stronger Donor Relationships (Part 3, Plus A Free Download)
Demonstrate active listening and encourage more dialogue with your donors by asking questions and then “drilling down.” Follow-up questions show you are interested and care, which makes for better conversation and a stronger relationship with your donor.Continue reading The Art of Listening and Probing: Building Stronger Donor Relationships (Part 2)
Listening is an important skill to master to be successful in any relationship—and is especially vital for fundraisers in building meaningful relationships with donors. Over the next few weeks, we will explore listening and probing and provide tools to help you do both better. Continue reading The Art of Listening and Probing: Building Stronger Donor Relationships
When it comes to your donor marketing where is your focus? On the head or the heart? Today we look at the power of both emotional and rational marketing appeals and learn why they work and why they might not. Continue reading Head vs. Heart Marketing: Which One Wins With Your Donors?
We’re back with three more dates that need to be on your nonprofit’s marketing calendar. Discover creative ways to connect with your supporters on these special days through social media.Continue reading [Part 2] Start Planning Now: 6 Days For Nonprofits to Connect With Supporters on Social Media
Are these dates on your nonprofit’s marketing calendar? Discover creative ways to connect with your supporters on these special days through social media.Continue reading Start Planning Now: 6 Days For Nonprofits to Connect With Supporters on Social Media
Many of you are busy planning your fundraising activities for the year: crafting the strategies you’ll use and tactics you’ll deploy to acquire more donors, retain the ones you have, and close more gifts. One critical component of your success relies on an aspect that sometimes gets overlooked—your messaging. What should your donor messaging focus on to be successful? Continue reading How, What or Why? Your Nonprofit’s Donor Messaging Should Focus on This.
Building and reinforcing connections helps your supporters stay engaged and feel happy. Guest blogger Kit Lancaster is in today to teach you four ways to build those connections with your planned giving marketing. Continue reading How to Help Your Donors Feel Connected
What do your donors really want? Well, what do any of us want in a relationship? To be appreciated and valued? Yes. To be dealt with honestly and with respect? Absolutely. Donor relationships, however, have an additional layer that most others do not—generally, financial. With that in mind, here are three things donors want to feel their relationship with your nonprofit isn’t just a one-way street. Continue reading 3 Things Your Donors Really Want From Your Nonprofit
Many consider November National Philanthropy Month. Here are five easy ways to connect with your donors and thank them for the impact their giving has made. Continue reading 5 Creative Ways to Thank Donors During National Philanthropy Month
What data points do you examine to uncover the propensity to give, particularly when it comes to planned giving? Here are the top 9. Continue reading 9 Key Data Points for Finding Your Planned Giving Prospects
Whether you’re a fundraiser guiding your donors through a tricky situation, or a donor scared to look their future (and death) in the eye—let’s face it—planned giving can be a bit frightening. Here are six reasons donors often feel scared about committing to a planned gift and what you can do to ease their fears. Continue reading 6 Ways Planned Giving Scares Your Donors (And How You Can Ease Their Fears)
Here are a few tips to make the most of your donor outreach before and during Estate Planning and Awareness Week. Continue reading Estate Planning Awareness Week is October 17-23. Let’s Get Started.
You want to make an ask that encourages action. You want a “yes.” To get there, avoid a few common mistakes. Continue reading Avoid These 10 Common Mistakes When Making the Ask
Direct mail. Email. Social media. They all play together in today’s best-performing fundraising campaigns. Here are some guideposts for your best response. Continue reading Increase Response: How to Coordinate Direct Mail, Email and Social Media Posts
