GUEST BLOG: While each donor relationship is unique, this 3-step process will guide you through identifying and coming to terms with problems, finding innovative solutions and staying on message. Continue reading How to Maintain Strong Donor Relationships During the Pandemic
Let’s shift our mindset. What if, instead of a “leave-behind,” collateral became the “lead-with.” Continue reading Collateral is No Good on The Shelf: Here’s How to Get It in Donors’ Hands
Here are some smart ways to alert your donors about expiring CARES (Coronavirus Aid, Relief, and Economic Security) Act provisions. Plus, get a free email template to use today. Continue reading [FREE DOWNLOAD] How to Let Your Donors Know About Expiring Tax Benefits
From Oct. 18 to 24, the critical documents that we talk about every day get their moment in the news cycle. We’ve pulled together tips to make the most of your donor outreach. Continue reading Estate Planning Awareness Week Is Oct. 18-24. Let’s Prep for Outreach.
Apple’s new update and their focus on privacy may signal the biggest change to email marketing since the introduction of the CAN-SPAM rules in 2003. Here’s what you need to know. Continue reading Yes, Apple’s iOS 15 Update Will Change Your Email Marketing
There’s little doubt that the pandemic has altered our lives. But its effect on younger people tells a new story, one that planned giving fundraisers should pay attention to. Continue reading Pave the Pipeline: Why Gen X and Millennials Matter
You inspire donors, connect them with the resources they need, and it’s you who assures them that their gifts will be used as they intend. Here are three ways you make a donor feel great. Continue reading Your Donors Value You. Here’s Why You’re Good at What You Do.
In short order, digital has changed everything. Advancing technology has directly impacted the how, when and why donors give. If you want more proof than me just saying it, I’ve got three charts that reiterate the point. Continue reading 3 Charts That Confirm What You Already Know: Your Donors Are Online
Here are three tips we’ve honed from creating thousands of print and digital appeals each year. We’ve seen what moves a donor to action and what sits unread. Let’s get into the details—and some examples—of visuals that pop. Continue reading 3 Tips to Make Your Marketing Visuals Pop (Not Flop)
Noncash gifts offer an enormous opportunity for fundraisers. Here are three tips courtesy of Jackie Franey, Director of Gift Planning Fundraising at The Nature Conservancy. Continue reading Shifting to Noncash Gifts of Assets: One Nonprofit’s Success Story
From initial outreach to stewardship, feed donors a constant diet of Yes! emotions. Here’s how, according to a research from Stelter and behavioral science experts. Continue reading What Makes Donors Give? The Science Behind the “Yes!”
Legacy donors have made an expression of trust and commitment to your cause. If they were to tell you what they want from your next communication, these five things would top the list. Continue reading Dear Fundraiser: How To Write a Cover Letter I’ll Actually Read (Sincerely, A Society Member)
With a powerful call to action, you have the opportunity to lead readers from “What do I do?” to “Today’s the day!”. These eight tips get calls to action noticed. Continue reading 8 Tips for Writing Calls to Action That Readers Won’t Overlook
The natural experiment forced on us by COVID-19 has pushed everyone to pivot and think differently. The planned giving world was no exception. Here’s how the recent past can direct our fundraising future. Continue reading The Real Impact of 2020 on Fundraising: What We Lost, What We Gained
Thousands of brands compete daily for attention. As a fundraiser, your job is to inspire your donors to solve a problem—they want to do more good, their estate is disorganized, they want to avoid a tax hit—while recognizing that they have other priorities. Here’s why keeping your message concise helps you stand out. Continue reading Say Less, Earn More: The Power of Brevity in Planned Giving Marketing
