What if a $14 billion annual annuity market represents an opportunity for charitable gift annuities (CGAs)?
That’s the question behind new research from TIAA Kaspick and The Stelter Company. We took a closer look at people already making decisions about lifetime income to understand what motivates them, what they know about CGAs and whether a charitable option might resonate with them.
The findings point to an audience with more potential than we may have realized. Continue reading Hidden in Plain Sight: The Untapped Potential of Annuity Buyers
