What’s the hardest working piece of any direct mail package? Your cover letter. The first thing your donor sees when they open the envelope, your cover letter can do some heavy lifting—if it’s done right. Continue reading 4 Things Your Cover Letter Needs To Do (and 1 Thing it Shouldn’t)
Legacy donors have made an expression of trust and commitment to your cause. If they were to tell you what they want from your next communication, these five things would top the list. Continue reading Dear Fundraiser: How To Write a Cover Letter I’ll Actually Read (Sincerely, A Society Member)
