Kathryn W. Miree, President of Kathryn W. Miree & Associates, Inc., recently presented “Designing the Perfect Marketing Strategy for Your Planned Giving Program” as part of Stelter’s monthly webinar series. It’s a timely webinar, filled with practical tips for refining or creating your planned giving marketing plans. Kathryn covers audience segmentation and messaging, as well as the importance of integrating planned giving into an overall development communications plan. The webinar has many valuable takeaways, and today I’m excited to share a few of my favorites. Continue reading How to Design the Perfect Marketing Strategy
How can your nonprofit continue to deliver content that sparks a feeling of connection, while still practicing social distancing for months on end? Before we dig into different strategies for quarantine marketing success, let’s start with the importance of planned giving during a crisis. Continue reading Engaging Donors During Quarantine: Tips for Successful Marketing & Messaging
Donors opened 17% more messages from nonprofits in March 2020 than they did last March, according to The Chronicle of Philanthropy. Email activity is up. Inbox volume is down. This presents space to meaningfully talk with your planned giving donors through email. Here are 5 tips to stand out from the inbox crowd. Continue reading How to Stand Out in All That Email
Much like the plastic see-through barriers at store checkouts these days, virtual interactions with donors and prospects have added a new, sometimes foreign layer to the process. Can we see past it? Absolutely. Find out how to build a deeper connection with your supporters, virtually. Continue reading How to Get Real With Donors in This Virtual Age
Giving USA released its 2020 annual report last week, but it just felt, well, different. Perhaps you may even feel that it is irrelevant. So much has changed in the first six months of 2020. Let’s take a brief look into the numbers and, more importantly, let’s look ahead to see how Americans are responding and giving this year. Continue reading Giving USA 2020: Inside the Numbers and a Look Ahead
The only constant is change. -Heraclitus I think we can all agree that this sentiment has never rung more true than it does today. Whether it’s change we plan for or change we don’t plan for, change is the only constant. The COVID-19 pandemic, corresponding economic impact and the sweeping national reflection on racial inequality haveContinue reading 3 Critical Factors Impacting Donor Mindset Today
Should you or should you not continue—or start—your Legacy Challenge? I’d argue yes…if it’s positioned the right way. Find out how to effectively frame Legacy Challenges today, and the 3 key benefits these challenges can offer your donors and your nonprofit. Continue reading Legacy Challenges in the Time of COVID-19: What Should You Do?
Right now, and over these next few months, your priority isn’t stewarding gifts. It’s stewarding people. Your people—donors, volunteers, board members and those who’ve shown they care about you and what you do—are in need of connection and community. Stay relevant and purposeful with these stewardship suggestions: Continue reading Why Now Is the Right Time to Steward Your Donors