5 Storytelling Mistakes (And How to Avoid Them)

Stories are how we share our culture, pass down our traditions and influence others. We are literally hardwired for storytelling. Perfect for fundraising, right? But if the formula is so simple—character + conflict + resourcefulness = resolution—then why don’t more stories resonate? Here are five mistakes that might be in the way. Continue reading 5 Storytelling Mistakes (And How to Avoid Them)

[Infographic] The Path to a Great Story

In her continuing series, we welcome special guest, Stelter Editorial Director, Katie Parker. Impact stories, donor stories—the fundraising industry offers many compelling storytelling opportunities. However, a poor story can cloud your message and take up real estate that could have been leveraged to drive results. The best stories have three qualities: They communicate, they resonate and,Continue reading [Infographic] The Path to a Great Story