[Infographic] The Path to a Great Story

In her continuing series, we welcome special guest, Stelter Editorial Director, Katie Parker.

Impact stories, donor stories—the fundraising industry offers many compelling storytelling opportunities. However, a poor story can cloud your message and take up real estate that could have been leveraged to drive results.

The best stories have three qualities: They communicate, they resonate and, lastly, they motivate. Here’s a look at the simple storytelling elements that drive a narrative.

the path to a great story


Professor John D. Trybus, the Managing Director at Georgetown University’s Center for Social Impact Communication just presented a wonderful Webinar in our Stelter series called, “The Future of Storytelling.” It’s a great framework for writing that leads donors to take action.

What stories have resonated for your nonprofit? Where do you find your narrators? Share your storytelling ideas, below!

5 thoughts on “[Infographic] The Path to a Great Story

  1. Thanks Dan. We’ve got an awesome group here at Stelter and Katie and her team are doing great things for our clients and their donors. All the best.

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