Direct mail. Email. Social media. They all play together in today’s best-performing fundraising campaigns. Here are some guideposts for your best response. Continue reading Increase Response: How to Coordinate Direct Mail, Email and Social Media Posts
Integrated marketing builds a strong brand and, with the right messaging, a loyal following. It can also reduce costs by reusing content across different channels. Continue reading Want Consistency and Reach? Integrated Marketing to the Rescue!
