Thousands of brands compete daily for attention. As a fundraiser, your job is to inspire your donors to solve a problem—they want to do more good, their estate is disorganized, they want to avoid a tax hit—while recognizing that they have other priorities. Here’s why keeping your message concise helps you stand out. Continue reading Say Less, Earn More: The Power of Brevity in Planned Giving Marketing
The focus of this blog is not only to confirm ‘best practices’ as it relates to planned giving inclusion in campaigns, but also expand your thinking around how campaigns can enhance your planned giving outreach.Continue reading 5 Things Successful Planned Giving Campaigns Have in Common
“It’s not personal. It’s strictly business.” The person who coined this phrase must not have been referring to nonprofit work. As I see it, if we are to continue “doing business” successfully for our nonprofits then we have to make it more personal, especially in how we connect with donors and supporters. Today, it’s notContinue reading Dear Sir/Madam: Your Marketing Needs to Be More Personal
How do you capture the attention of your donors in a world crowded with marketing messages? Writing marketing materials that resonate with your donors is not an easy feat. Whether these messages are print or digital, the challenge and competition remain great. To help you, we’ve compiled some pointers from our editorial team at Stelter.Continue reading 10 Tips to Write Better Marketing Materials
As a nonprofit professional, you know that things are changing all the time, from your board to your budget. But what about your planned giving marketing program? Change is hard. Repeating the same marketing program year after year is the easy, safe choice, but it also makes it difficult for your program to grow. AndContinue reading Change the Plan: How to Refresh Your Planned Giving Program
“You never know until you ask,” right? This old saying has never been more relevant than it is today. Just think about it: How many surveys do you receive from your favorite brands? Your nonprofit should be no different. Nearly 30 years ago, Stelter’s first survey hit donors’ mailboxes. A lot has changed with ourContinue reading 3 Dos and Don’ts of Surveying
Working with my dad, Larry Stelter, has definitely been a unique family experience—one that I wouldn’t change for the world. Growing up, I assumed that everyone worked countless hours and frequently traveled across the country. My dad never slowed down, and still truly hasn’t. When I was younger, I hoped to grow up to beContinue reading 3 Important Things I Learned from My Father, Larry Stelter
A few weeks ago, my brother Jeremy and I met up at the American Council on Gift Annuities Conference in Seattle. Jeremy is Stelter’s director of business development for the Western U.S. and has helped fundraising professionals grow their gift planning programs through research-based marketing strategies for more than 15 years. While together, we talkedContinue reading A Planned Giving Conversation Between Stelter Brothers
With each new year comes a fresh start, whether that be for your physical fitness regime or your planned giving efforts: Use it to your advantage. 2017 was a year of learning, growth and—as always—change. Kickstart 2018, and your planned giving program, with these ideas: 1. Targeting vs. “Spraying and Praying”—Use our research to yourContinue reading Planned Giving Marketing Trends of 2018
