5 Gifts That Will Have the Greatest Appeal in 2021 & Why

Wondering where asset-based philanthropy is headed in 2021? We’d all surely love a clear, concrete path. While that probably won’t happen (sorry, everyone), we can look ahead to what types of gifts will be most appealing to donors this year, so we can better prepare our messaging and communicate more effectively. Here they are, the 5 gifts that will have the greatest appeal to donors in 2021 and why. Continue reading 5 Gifts That Will Have the Greatest Appeal in 2021 & Why

Feeling Drained? 13 Tips to Revive You and Your Donors

Surge capacity refers to our innate ability to mentally and physically adapt to acutely stressful situations. As we move into another round of rising positive COVID rates, mixed in with the holidays, how can we monitor our own surge rates and unplug when we need to, yet still be mindful of evolving organizational and donor needs? Here are 13 tips to revive you and your donors this holiday season. Continue reading Feeling Drained? 13 Tips to Revive You and Your Donors

Why You Should ‘Get Bored’ With Your Fundraising

Here’s a simple way to think about fundraising from the fundraiser’s perspective: Get bored. My favorite example of this from a client was a $75,000 CGA gift from a donor who received messaging for three years before committing. They were the right person getting the right message and the donor decided when it was the right time. What does “boredom” sound like for planned giving fundraisers? Find out here: Continue reading Why You Should ‘Get Bored’ With Your Fundraising

How to Make the Most Out of Estate Planning Awareness Week

Before the pandemic, it was estimated that more than two-thirds of Americans (68%) did not have a will. In September of this year, interest in creating a will was the highest it has ever been according to Google Trends. Find out how your nonprofit can make the most out of National Estate Planning Awareness Week this year with pointers from our pro, Sr. Gift Planning Consultant, Lynn Gaumer, J.D. Continue reading How to Make the Most Out of Estate Planning Awareness Week