We made it. Through all the adversity, we have persevered—and that’s something to celebrate.
In this challenging year, you advanced important missions and impacted the lives of many. The world is a better place because you’re in it, and for that, we thank you.
To help you prepare for 2021, we put together a time capsule of sorts, highlighting key topics and blogs from this year.
Get ready for the new year with these pivotal blogs from 2020.
Marketing
1. Marketing in the Time of Coronavirus
2. 3 Tips on How to Engage Donors When Face-to Face Isn’t Possible
3. Legacy Challenges in the Time of COVID-19: What Should You Do?
4. How to Get Real With Donors in This Virtual Age
5. 5 Storytelling Mistakes (and How to Avoid Them)
BONUS: How to Select the Right Audience for Your Planned Giving Marketing
Working From Home
1. We Love These 10 Easy Hacks From People Who Work From Home | Part 1 of 2
2. How to Take Care of You While Working (and Living) From Home
3. Tips on Isolation From Someone Who Couldn’t Go Outside
BONUS: How to Have the Best Video Meetings + Free Zoom Backgrounds
Legislation
1. FREE! CARES Act Video Tutorial for Your Donors
2. The SECURE Act: How Did It Change Charitable Giving?
3. Special Update: CARES Act Tax Incentives Extended—With a Small Boost
Research
1. Giving USA 2020: Inside the Numbers and a Look Ahead
2. How to Make the Case for Planned Giving: 3 Fundraising Truths
3. Latest Research: Planned Giving’s Positive Impact on Annual Giving
Technical
1. [FREE DOWNLOAD] Planned Giving Terms Your Team Should Know…Plus a Little Alphabet Soup
2. The 8 Essential Elements of a Gift Acceptance Policy
December is a month to celebrate how much we’ve accomplished—and overcome—and to reflect on everything we’ve learned this year. We hope these blogs helped you navigate 2020, and continue to guide your program to success in the new year.
What other resources got you through this idiosyncratic year? Please share with us below.