The 5 Questions You MUST Answer in Your Copy

In her continuing series, we welcome special guest, Stelter Editorial Director, Katie Parker. Marketing is piquing interest, evoking emotion, triggering response. It’s about making something that you do relevant to them (better yet, it’s listening to their needs and answering them with your product). At the core of marketing your service is compelling copy. Here areContinue reading The 5 Questions You MUST Answer in Your Copy

[FREE DOWNLOAD] Don’t Leave Your Planned Giving Program to Luck

Today we welcome back a special guest on the blog: Stelter Senior Technical Consultant, Lynn Gaumer, J.D. Lynn returns to share her insights on the importance of having a plan for your planned giving marketing program—and not just leaving it to luck. “It’s not a sprint, it’s a marathon.” It’s a common phrase used dailyContinue reading [FREE DOWNLOAD] Don’t Leave Your Planned Giving Program to Luck

How to Meet Your Donors & Prospects Where They Are

We all have a tendency to gravitate toward the latest shiny new thing. Today’s technologies ring a shiny bell? While it’s true that technology has enabled us to target communications with donors and prospects in ways we never thought possible, even a few short years ago, they can overwhelm. Then we throw out the shinyContinue reading How to Meet Your Donors & Prospects Where They Are