If you missed any of our webinars or would like a refresher, here are the five highest-rated presentations to enjoy.Continue reading Top 5 Webinars: Do Your Job Better With Advice From These Fundraising Experts
New Gift Annuity Rates Released (Plus, Get Your Free Download)
The American Council on Gift Annuities has released a new schedule of suggested maximum gift annuity rates for gifts established on or after Jan. 1, 2023. Get all the details from our Senior Gift Planning Consultant, Lynn M. Gaumer, J.D.Continue reading New Gift Annuity Rates Released (Plus, Get Your Free Download)
9 Key Data Points for Finding Your Planned Giving Prospects
What data points do you examine to uncover the propensity to give, particularly when it comes to planned giving? Here are the top 9. Continue reading 9 Key Data Points for Finding Your Planned Giving Prospects
6 Ways Planned Giving Scares Your Donors (And How You Can Ease Their Fears)
Whether you’re a fundraiser guiding your donors through a tricky situation, or a donor scared to look their future (and death) in the eye—let’s face it—planned giving can be a bit frightening. Here are six reasons donors often feel scared about committing to a planned gift and what you can do to ease their fears. Continue reading 6 Ways Planned Giving Scares Your Donors (And How You Can Ease Their Fears)
Blog Round-Up: Make Things Simple With Lists
Today we’re highlighting blogs filled with fundraising tips that you can add to your to-do list. Continue reading Blog Round-Up: Make Things Simple With Lists
How to Secure a Budget for Planned Giving (Psst: It Pays for Itself)
Budget season brings all kinds of stress…not to mention an obsession with Excel formulas and Google presentations. But, with 2023 on the horizon, it pays—apologies for the pun—to think critically about budgets. It’s especially savvy to lay out a strategy for securing a budget for planned giving marketing. Continue reading How to Secure a Budget for Planned Giving (Psst: It Pays for Itself)
Be First in 2023! The Case for Fundraising Early.
When it comes to fundraising, the assumption has always been that January would be a waste of marketing dollars. I made the same assumption, but then a few years ago I had an interesting conversation with a colleague of mine. Continue reading Be First in 2023! The Case for Fundraising Early.
Recession-Proof Your Fundraising with These 3 Proven Strategies
In periods of high inflation or market uncertainty, donors of all demographics are likely to become more strategic about their giving. Help your organization navigate this economic instability with these tips. Continue reading Recession-Proof Your Fundraising with These 3 Proven Strategies
Giving USA 2022: Inside the Numbers
Let’s take a deep dive to see how and where Americans gave in 2021, according to a study from Giving USA. Plus, with the first half of 2022 behind us (and the stock market and GDP not looking as promising), get recommendations on navigating the latter half of 2022. Continue reading Giving USA 2022: Inside the Numbers
[Special Update] New CGA Rates Released
The American Council on Gift Annuities has released a new schedule of suggested maximum gift annuity rates for gifts established on or after July 1, 2022. Get all the details from our senior gift planning consultant, Lynn M. Gaumer, J.D.Continue reading [Special Update] New CGA Rates Released
Yes, You Can Measure ROI in Planned Giving. Here’s How.
Certainly, securing planned gifts is critical—and fundamental—to your nonprofit’s sustainability, but planned giving is also about cultivation. Here’s how successful programs measure ROI. Continue reading Yes, You Can Measure ROI in Planned Giving. Here’s How.
The #1 Mistake in Fundraising Is…
Have you ever heard the fundraising suggestion, listen your way to the gift? Today we help you avoid the critical mistake of rushing your donor. Continue reading The #1 Mistake in Fundraising Is…
5 Reality Checks: Is Your Board On Board with Planned Giving?
If you have a board that looks bored when planned giving comes up, a few reality checks may be in order. Continue reading 5 Reality Checks: Is Your Board On Board with Planned Giving?
2022 National Holidays for Planned Giving Fundraisers to Celebrate
Free download alert! Get our 2022 calendar as a great starting point for the year’s marketing. We selected days that relate to the planned giving industry and the common donor age group. In celebrating, you’ll join others who are bringing these days into the public consciousness, like media outlets, bloggers, influencers and retailers. Continue reading 2022 National Holidays for Planned Giving Fundraisers to Celebrate
5 Fundamentals for Your Planned Giving Program in the New Year
Now’s the time to take a breath, remain focused and build the foundation for future years of growth. These five fundamentals will start your 2022 program on solid footing. Continue reading 5 Fundamentals for Your Planned Giving Program in the New Year