When it comes to fundraising, the assumption has always been that January would be a waste of marketing dollars. I made the same assumption, but then a few years ago I had an interesting conversation with a colleague of mine. Continue reading Be First in 2023! The Case for Fundraising Early.
In periods of high inflation or market uncertainty, donors of all demographics are likely to become more strategic about their giving. Help your organization navigate this economic instability with these tips. Continue reading Recession-Proof Your Fundraising with These 3 Proven Strategies
Let’s take a deep dive to see how and where Americans gave in 2021, according to a study from Giving USA. Plus, with the first half of 2022 behind us (and the stock market and GDP not looking as promising), get recommendations on navigating the latter half of 2022. Continue reading Giving USA 2022: Inside the Numbers
The American Council on Gift Annuities has released a new schedule of suggested maximum gift annuity rates for gifts established on or after July 1, 2022. Get all the details from our senior gift planning consultant, Lynn M. Gaumer, J.D.Continue reading [Special Update] New CGA Rates Released
Certainly, securing planned gifts is critical—and fundamental—to your nonprofit’s sustainability, but planned giving is also about cultivation. Here’s how successful programs measure ROI. Continue reading Yes, You Can Measure ROI in Planned Giving. Here’s How.
Have you ever heard the fundraising suggestion, listen your way to the gift? Today we help you avoid the critical mistake of rushing your donor. Continue reading The #1 Mistake in Fundraising Is…
If you have a board that looks bored when planned giving comes up, a few reality checks may be in order. Continue reading 5 Reality Checks: Is Your Board On Board with Planned Giving?
Free download alert! Get our 2022 calendar as a great starting point for the year’s marketing. We selected days that relate to the planned giving industry and the common donor age group. In celebrating, you’ll join others who are bringing these days into the public consciousness, like media outlets, bloggers, influencers and retailers. Continue reading 2022 National Holidays for Planned Giving Fundraisers to Celebrate
Now’s the time to take a breath, remain focused and build the foundation for future years of growth. These five fundamentals will start your 2022 program on solid footing. Continue reading 5 Fundamentals for Your Planned Giving Program in the New Year
For this annual post I went back to our full selection of webinars—which we’ve archived since 2009. I picked five that you simply must see. Continue reading Top 5 Webinars: Commit an Hour to Get Better at Your Job
Here are five marketing trends we predict for 2022. Continue reading The Future of Fundraising: 5 Marketing Trends for the New Year
GUEST BLOG: While each donor relationship is unique, this 3-step process will guide you through identifying and coming to terms with problems, finding innovative solutions and staying on message. Continue reading How to Maintain Strong Donor Relationships During the Pandemic
The goal? Develop fundamental best practices for creating sustainable, well-constructed gift planning efforts at any organization, regardless of size, scope or history. The output? Sixteen standards, a checklist of best practices, plus tools and links that put the practices into action. Continue reading What Great Gift Planning Programs Have in Common: Meet the National Standards
Noncash gifts offer an enormous opportunity for fundraisers. Here are three tips courtesy of Jackie Franey, Director of Gift Planning Fundraising at The Nature Conservancy. Continue reading Shifting to Noncash Gifts of Assets: One Nonprofit’s Success Story
From initial outreach to stewardship, feed donors a constant diet of Yes! emotions. Here’s how, according to a research from Stelter and behavioral science experts. Continue reading What Makes Donors Give? The Science Behind the “Yes!”