Planned giving professionals get to help donors consider how they want to be remembered and how they want their values to live on. Now, how do we market that? Continue reading Inspire Your Donors to Say, “An Estate Gift is a Smart Choice”
8 Strategies to Try When a Prospect Says “No Thanks”
In fundraising, an objection is almost always better than indifference. Yes, objections can drive your conversation off track and can certainly be frustrating, but objections are also a sign of a prospect who’s listening and considering. Continue reading 8 Strategies to Try When a Prospect Says “No Thanks”
5 Fundamentals for Your Planned Giving Program in the New Year
Now’s the time to take a breath, remain focused and build the foundation for future years of growth. These five fundamentals will start your 2022 program on solid footing. Continue reading 5 Fundamentals for Your Planned Giving Program in the New Year
8 Tips for Writing Calls to Action That Readers Won’t Overlook
With a powerful call to action, you have the opportunity to lead readers from “What do I do?” to “Today’s the day!”. These eight tips get calls to action noticed. Continue reading 8 Tips for Writing Calls to Action That Readers Won’t Overlook
This 1 Thing Encourages Donors to Tell You About Their Planned Gift
Most donors aren’t telling us if they’ve made a planned gift (according to a 2019 Giving USA study, fewer than 40% of legacy givers informed the nonprofit). Here we propose and solve for a key reason why: We’re not asking them! Continue reading This 1 Thing Encourages Donors to Tell You About Their Planned Gift