What’s the hardest working piece of any direct mail package? Your cover letter. The first thing your donor sees when they open the envelope, your cover letter can do some heavy lifting—if it’s done right. Continue reading 4 Things Your Cover Letter Needs To Do (and 1 Thing it Shouldn’t)
Talking about death can be uncomfortable, but it’s an important conversation that we shouldn’t shy away from. Today, Stelter Client Strategist Kasi Zieminski reflects on her personal experiences with loss and discusses why we need to be more comfortable discussing death. She shares insights from experts on reframing the legacy conversation and offers tips for approaching the topic in a meaningful and authentic way. Continue reading Why We Shouldn’t Be Afraid to Talk About Death
Storytelling is a powerful tool. In his 2022 series, “The Storytelling Fundraiser”, Dr. Russell James tells us that, “compelling fundraising story does something special. It leads to giving.” Here’s the one word you need to make your stories compelling. Continue reading This One Word Describes the Best Fundraising Stories
HubSpot reports that 67% of Boomers watch YouTube and 44% of Boomers visit YouTube daily. Here’s how to connect with a key audience where they are. Continue reading Baby Boomers Love Video (Psst: So You Should, Too)
Here are five marketing trends we predict for 2022. Continue reading The Future of Fundraising: 5 Marketing Trends for the New Year
The most successful planned giving fundraisers consistently rely on these six tools. Do you have them all? Continue reading Better Donor Conversations: Do You Have These Skills in Your Toolbox?
With every marketing piece that we encounter—an email on our phone, an envelope in our mailbox, a post on our Facebook wall—we ask, Is this worth my time? The fact that you’re reading these words implies that you likely did all the following: Opened an email or stumbled upon a social media post from TheContinue reading How to Make Them Care: Inspire Donors Through Storytelling
In her continuing series, we welcome special guest, Stelter Editorial Director, Katie Parker. Impact stories, donor stories—the fundraising industry offers many compelling storytelling opportunities. However, a poor story can cloud your message and take up real estate that could have been leveraged to drive results. The best stories have three qualities: They communicate, they resonate and,Continue reading [Infographic] The Path to a Great Story