Almost 3/4ths of Americans use YouTube, according to Pew Research. Video is powerful marketing. Are you taking advantage of video to tell your nonprofit’s story? Continue reading The Indisputable Power of Video
How to Have the Best Video Meetings + Free Zoom Backgrounds
How can we make the most—and get the most—from our video meetings? Run your video meetings like a pro with these best practices. Plus, free zoom backgrounds you can use for your next meeting! Continue reading How to Have the Best Video Meetings + Free Zoom Backgrounds
Best of 2019
For me, the year 2020 represents clear vision. In that spirit, I’ve compiled a list of the blogs you all loved most in 2019. Perhaps these ideas can help inform your 2020 marketing plans, and make it the best year yet. Continue reading Best of 2019
The 1 Mistake (You Can Avoid) That Can Kill a Planned Gift Prospect
Recently, I read a Q&A with Glenn Kelman, CEO of Redfin, in Delta’s Sky magazine. (Work travels.) Something he said stuck with me. Continue reading The 1 Mistake (You Can Avoid) That Can Kill a Planned Gift Prospect
Get Personal: Make Your PG Marketing More Creative—and Impactful
No ifs, whens or buts about it. Personalization is the now—not the future—of planned giving marketing. Continue reading Get Personal: Make Your PG Marketing More Creative—and Impactful
Read These: The Best Quotes to Prepare You for International Day of Charity
September 5 is International Day of Charity, designated by the United Nations General Assembly as a day to shine a light on charity-related activities worldwide. On this day, individuals, nonprofits and volunteer organizations raise awareness, organize special events and build support for charitable works. Continue reading Read These: The Best Quotes to Prepare You for International Day of Charity
5 Things Successful Planned Giving Campaigns Have in Common
The focus of this blog is not only to confirm ‘best practices’ as it relates to planned giving inclusion in campaigns, but also expand your thinking around how campaigns can enhance your planned giving outreach.Continue reading 5 Things Successful Planned Giving Campaigns Have in Common
How To Get Your Board on Board With Fundraising
Talking with board members about fundraising can be a tricky proposition. Come in heavy-handed and they might run for the exit; don’t give enough of a push and they could lose accountability.
But board participation in fundraising is more than an extra “nice” that they can do. It’s imperative.
Continue reading How To Get Your Board on Board With Fundraising
5 Leadership Lessons You Need for Your Team
Spending a year training next to local leaders in finance, marketing, innovation and economic growth (among other disciplines) is a humbling experience. Here are 5 takeaways from these strategists that I’m stealing for myself. Continue reading 5 Leadership Lessons You Need for Your Team
Best of 2018
As each year new year approaches, I like to review the last 12 months: the successes, the learning opportunities and everything in between. Then, I try to determine a theme for that year. When reflecting on 2018, the word “change” comes to mind. Changes in the industry, from tax reforms to charitable gift annuity rates.Continue reading Best of 2018
4 Tips to Make Your Landing Pages Worth Landing On
This may be the question you’ve always wanted to ask—but were too afraid to ask. Or maybe it’s been lurking in the back of your mind as a something-to-look-into-when-I-have-more-time idea. What is a landing page, anyway? A landing page is a single web page that people “land on” after clicking a hyperlink in a targetedContinue reading 4 Tips to Make Your Landing Pages Worth Landing On
10 Ways to Knock Your Cover Letter Out of the Park
A few weeks ago, I shared that it’s time to re-think the self-mailer to get the best results from your planned giving mailings. Today, I’m giving you some insight into a simple but (many times) overlooked aspect of those mailing packages: the cover letter. This is often the first part of the mailing your donorsContinue reading 10 Ways to Knock Your Cover Letter Out of the Park
Why It’s Time to Re-Think the Self-Mailer
Nonprofits have been marketing planned giving for over 40 years with good success, but advances in technology and a shift in consumer behavior to a more ‘self-directed consumer’ have pushed more nonprofits to try and find the “silver bullet” for planned giving marketing. If you’re looking for one in this post, I’ll save you theContinue reading Why It’s Time to Re-Think the Self-Mailer
And the Nonprofit Oscar Goes To…
The trophies have been awarded…some erroneously (sorry La La Land). The stars have made their appearance (it’s always great to see Marty McFly and his DeLorean). And now we can debate around the coffee pot about who should have won what at the Academy Awards Sunday night. That, and who wore what on the redContinue reading And the Nonprofit Oscar Goes To…
4 Simple Ways to Up Your Email Game
We hear about email a lot. We get a ton of emails every day, and that doesn’t seem to be changing. It makes sense—emails are a quick and affordable way to reach supporters of your organization. With email constantly evolving, it isn’t always easy to hit a home-run with your email campaign. Maybe you’re havingContinue reading 4 Simple Ways to Up Your Email Game