As each year new year approaches, I like to review the last 12 months: the successes, the learning opportunities and everything in between. Then, I try to determine a theme for that year. When reflecting on 2018, the word “change” comes to mind. Changes in the industry, from tax reforms to charitable gift annuity rates.Continue reading Best of 2018
This may be the question you’ve always wanted to ask—but were too afraid to ask. Or maybe it’s been lurking in the back of your mind as a something-to-look-into-when-I-have-more-time idea. What is a landing page, anyway? A landing page is a single web page that people “land on” after clicking a hyperlink in a targetedContinue reading 4 Tips to Make Your Landing Pages Worth Landing On
A few weeks ago, I shared that it’s time to re-think the self-mailer to get the best results from your planned giving mailings. Today, I’m giving you some insight into a simple but (many times) overlooked aspect of those mailing packages: the cover letter. This is often the first part of the mailing your donorsContinue reading 10 Ways to Knock Your Cover Letter Out of the Park
Nonprofits have been marketing planned giving for over 40 years with good success, but advances in technology and a shift in consumer behavior to a more ‘self-directed consumer’ have pushed more nonprofits to try and find the “silver bullet” for planned giving marketing. If you’re looking for one in this post, I’ll save you theContinue reading Why It’s Time to Re-Think the Self-Mailer
The trophies have been awarded…some erroneously (sorry La La Land). The stars have made their appearance (it’s always great to see Marty McFly and his DeLorean). And now we can debate around the coffee pot about who should have won what at the Academy Awards Sunday night. That, and who wore what on the redContinue reading And the Nonprofit Oscar Goes To…
We hear about email a lot. We get a ton of emails every day, and that doesn’t seem to be changing. It makes sense—emails are a quick and affordable way to reach supporters of your organization. With email constantly evolving, it isn’t always easy to hit a home-run with your email campaign. Maybe you’re havingContinue reading 4 Simple Ways to Up Your Email Game
