Here are 10 of our go-to blogs and podcasts that churn the gears, give a boost or help gain clarity. Hope they work the same magic for you. Continue reading 10 Blogs & Podcasts That Will Inspire Your Fundraising
5 Gifts That Will Have the Greatest Appeal in 2021 & Why
Wondering where asset-based philanthropy is headed in 2021? We’d all surely love a clear, concrete path. While that probably won’t happen (sorry, everyone), we can look ahead to what types of gifts will be most appealing to donors this year, so we can better prepare our messaging and communicate more effectively. Here they are, the 5 gifts that will have the greatest appeal to donors in 2021 and why. Continue reading 5 Gifts That Will Have the Greatest Appeal in 2021 & Why
How to Convert Donors When the Going Gets Tough
Looking for ways to continue donor conversion during these challenging times? Here are 7 tips to help your nonprofit convert donors when the going gets tough. Continue reading How to Convert Donors When the Going Gets Tough
The Future of Planned Giving: 5 Marketing Trends for the New Year
Nobody has ever had to plan for a year like this. While it’s difficult to prepare for the unpredictable, I put together 5 planned giving marketing trends that I think will stand the test of time. Continue reading The Future of Planned Giving: 5 Marketing Trends for the New Year
Gear Up for the New Year With the Best Blogs of 2020
To help you prepare for 2021, we put together a time capsule of sorts, highlighting key topics and blogs from this year. Get ready for the new year with these pivotal blogs from 2020. Continue reading Gear Up for the New Year With the Best Blogs of 2020
How to (Re)Launch Your Planned Giving Program
Start with these 4 crucial steps to launch or relaunch your planned giving program in 2021. Continue reading How to (Re)Launch Your Planned Giving Program
UNICEF USA: From Handfuls to Hundreds of Planned Giving Prospects
After months of perseverance and talking the problem through with multiple departments, both at UNICEF USA and at Stelter, we’re now sending emails to target 80% of UNICEF USA’s top prospects. That means we went from engaging handfuls of donors to hundreds. (When one planned gift can range from thousands to millions of dollars, this increase can be tremendously impactful.) Continue reading UNICEF USA: From Handfuls to Hundreds of Planned Giving Prospects
The Indisputable Power of Video
Almost 3/4ths of Americans use YouTube, according to Pew Research. Video is powerful marketing. Are you taking advantage of video to tell your nonprofit’s story? Continue reading The Indisputable Power of Video
How to Have the Best Video Meetings + Free Zoom Backgrounds
How can we make the most—and get the most—from our video meetings? Run your video meetings like a pro with these best practices. Plus, free zoom backgrounds you can use for your next meeting! Continue reading How to Have the Best Video Meetings + Free Zoom Backgrounds
Best of 2019
For me, the year 2020 represents clear vision. In that spirit, I’ve compiled a list of the blogs you all loved most in 2019. Perhaps these ideas can help inform your 2020 marketing plans, and make it the best year yet. Continue reading Best of 2019
The 1 Mistake (You Can Avoid) That Can Kill a Planned Gift Prospect
Recently, I read a Q&A with Glenn Kelman, CEO of Redfin, in Delta’s Sky magazine. (Work travels.) Something he said stuck with me. Continue reading The 1 Mistake (You Can Avoid) That Can Kill a Planned Gift Prospect
Get Personal: Make Your PG Marketing More Creative—and Impactful
No ifs, whens or buts about it. Personalization is the now—not the future—of planned giving marketing. Continue reading Get Personal: Make Your PG Marketing More Creative—and Impactful
Read These: The Best Quotes to Prepare You for International Day of Charity
September 5 is International Day of Charity, designated by the United Nations General Assembly as a day to shine a light on charity-related activities worldwide. On this day, individuals, nonprofits and volunteer organizations raise awareness, organize special events and build support for charitable works. Continue reading Read These: The Best Quotes to Prepare You for International Day of Charity
5 Things Successful Planned Giving Campaigns Have in Common
The focus of this blog is not only to confirm ‘best practices’ as it relates to planned giving inclusion in campaigns, but also expand your thinking around how campaigns can enhance your planned giving outreach.Continue reading 5 Things Successful Planned Giving Campaigns Have in Common
How To Get Your Board on Board With Fundraising
Talking with board members about fundraising can be a tricky proposition. Come in heavy-handed and they might run for the exit; don’t give enough of a push and they could lose accountability.
But board participation in fundraising is more than an extra “nice” that they can do. It’s imperative.
Continue reading How To Get Your Board on Board With Fundraising
5 Leadership Lessons You Need for Your Team
Spending a year training next to local leaders in finance, marketing, innovation and economic growth (among other disciplines) is a humbling experience. Here are 5 takeaways from these strategists that I’m stealing for myself. Continue reading 5 Leadership Lessons You Need for Your Team
Best of 2018
As each year new year approaches, I like to review the last 12 months: the successes, the learning opportunities and everything in between. Then, I try to determine a theme for that year. When reflecting on 2018, the word “change” comes to mind. Changes in the industry, from tax reforms to charitable gift annuity rates.Continue reading Best of 2018
4 Tips to Make Your Landing Pages Worth Landing On
This may be the question you’ve always wanted to ask—but were too afraid to ask. Or maybe it’s been lurking in the back of your mind as a something-to-look-into-when-I-have-more-time idea. What is a landing page, anyway? A landing page is a single web page that people “land on” after clicking a hyperlink in a targetedContinue reading 4 Tips to Make Your Landing Pages Worth Landing On
10 Ways to Knock Your Cover Letter Out of the Park
A few weeks ago, I shared that it’s time to re-think the self-mailer to get the best results from your planned giving mailings. Today, I’m giving you some insight into a simple but (many times) overlooked aspect of those mailing packages: the cover letter. This is often the first part of the mailing your donorsContinue reading 10 Ways to Knock Your Cover Letter Out of the Park
Why It’s Time to Re-Think the Self-Mailer
Nonprofits have been marketing planned giving for over 40 years with good success, but advances in technology and a shift in consumer behavior to a more ‘self-directed consumer’ have pushed more nonprofits to try and find the “silver bullet” for planned giving marketing. If you’re looking for one in this post, I’ll save you theContinue reading Why It’s Time to Re-Think the Self-Mailer
And the Nonprofit Oscar Goes To…
The trophies have been awarded…some erroneously (sorry La La Land). The stars have made their appearance (it’s always great to see Marty McFly and his DeLorean). And now we can debate around the coffee pot about who should have won what at the Academy Awards Sunday night. That, and who wore what on the redContinue reading And the Nonprofit Oscar Goes To…
4 Simple Ways to Up Your Email Game
We hear about email a lot. We get a ton of emails every day, and that doesn’t seem to be changing. It makes sense—emails are a quick and affordable way to reach supporters of your organization. With email constantly evolving, it isn’t always easy to hit a home-run with your email campaign. Maybe you’re havingContinue reading 4 Simple Ways to Up Your Email Game