For years, open rate was the go-to metric for email performance. It was easy to measure, easy to test and it provided a helpful starting point for gauging donor interest. So without it—or rather, with every Apple email looking “opened”—what’s a marketer to do? Continue reading Soooooo, Should I Care About Email Open Rates Anymore?
Apple’s new update and their focus on privacy may signal the biggest change to email marketing since the introduction of the CAN-SPAM rules in 2003. Here’s what you need to know. Continue reading Yes, Apple’s iOS 15 Update Will Change Your Email Marketing
Did you know that most of us receive over 100 emails a day? With a number like that, getting your donors to read your emails seems like a daunting task. So how can your nonprofit cut through the clutter? We gathered some of Stelter’s experts last week to help us answer this question. Our DigitalContinue reading How to Make Your Donors Want to Read Your Emails