For years, open rate was the go-to metric for email performance. It was easy to measure, easy to test and it provided a helpful starting point for gauging donor interest. So without it—or rather, with every Apple email looking “opened”—what’s a marketer to do? Continue reading Soooooo, Should I Care About Email Open Rates Anymore?
Did you know that most of us receive over 100 emails a day? With a number like that, getting your donors to read your emails seems like a daunting task. So how can your nonprofit cut through the clutter? We gathered some of Stelter’s experts last week to help us answer this question. Our DigitalContinue reading How to Make Your Donors Want to Read Your Emails
Quick stat: Ninety-one percent of U.S. consumers check their email daily. For nonprofits, this means countless opportunities to connect with “our people” in meaningful ways, through their inbox. Rise above the other 120 emails office folks like you and I receive every day—and reap the rewards—with these 5 tips. 1. Let’s be clear, here. AboveContinue reading How to Make Email Campaigns Work (So They Actually Get Read!)